World’s leading diamond company De Beers Group Our Expansion of India operations is doing so because the supply of natural diamonds is decreasing and young buyers, especially Gen Z The demand for diamonds is increasing among the The company is based in Mumbai Largest Global Forevermark Store India is opening up and is considering India as its strategic development centre.
India the next big market for diamonds
De Beers CEO L Cook According to India’s demand for natural diamonds double by 2030 is expected to happen, so the company here more energy and investment Is applying. India in 2025 surpassing sugar in the world It has created a record of becoming the second largest market for natural diamonds. The share of Gen-Z buyers has increased to almost 51% making the youth market even more profitable for the company.
Forevermark Retail Expansion Plans
De Beers own Forevermark Retail Store increasing the number of – by the end of 2026 25 stores to deliver and 100 stores by 2030 The aim is to open. The company’s focus is not limited to just metro cities, but also to India’s growing middle and upper-income groups Also has to be tapped.
Industry challenges and opportunities
Although the supply of natural diamonds remains challenging globally and there are economic uncertainties in major markets, India’s Rapid growth and culture-based demand Makes it attractive for De Beers. The company believes that both natural and lab-grown diamonds will meet different user needs and coexist together.
India’s changing diamond landscape
India is already World’s leading center for cutting and polishing of diamonds And now its major contribution in the retail segment is also increasing. De Beers’ expansion strategy, coupled with its young customer base and continued growth in the economy, indicate that India is a promising destination for the natural diamond industry in the long term. vital growth engine Is being made.
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