New Husband for an Hour trend has come in the market, women of which country are booking for hours?

By Samira Vishwas On Jan 15, 2026

There is such a trend in the market these days, hearing which people are first shocked and then smiling. The name is ‘Husband for an Hour’ – that is, if you do not find a husband, no problem, book it for an hour! There is a lot of discussion about this unique service from social media to news, where women are calling their “husband” in the time slot as per their need.

This trend is becoming quite viral. In such a situation, let us know which country’s women are booking husbands and what is the reason behind this.

What is ‘Husband for an Hour’ trend?

In fact, due to the decrease in the number of men and loneliness, a service called ‘Husband for an Hour’ has become popular in the country of Latvia. Under this concept, women can book men for a few hours through mobile app or website. These people handle small and big household related tasks like plumbing, painting, furniture fitting, TV installation and repairs.

Not just for work, there is a trend for these things too

This trend is not limited to household chores only. Many women say that they also feel the need for conversation and social connection. That’s why she is using this service. She rents men and talks to them, so that their loneliness is reduced.

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Booking is done through these platforms

Platforms like Komanda24 and Remontdarbi.lv are offering this service under the name of ‘Men With Golden Hands’. The specialty of these platforms is that help is available for less money and in a very short time. Many times the working person reaches home within just an hour. This is why this feature is becoming increasingly preferred, especially among women who live alone.

Such trends are popular world wide

Such services are no longer limited to Latvia only. Facilities like ‘Husband for Hire’ or ‘Handyman Husband’ are already running in Britain and many other European countries. The service named ‘Rent My Handy Husband’, which was started in Britain in the year 2022, had made a lot of headlines. Since then, people have started adopting these services to call immediate help for household tasks whenever needed and the demand for on-demand home service is continuously increasing.