Representatives from both parties at the transferring of management and operation of Hilton Quang Hanh Onsen on Feb. 12. Photo courtesy of Sun Group |
Hilton operates 25 hospitality brands, including Hilton Hotels & Resorts, DoubleTree by Hilton, and Waldorf Astoria Hotels & Resorts. The group has more than 9,000 properties and over 1.3 million rooms across 141 countries and territories. It reports having welcomed more than three billion guests over its history and having over 235 million members in its Hilton Honors loyalty program.
According to Sun Group, the partnership is intended to provide Quang Ninh with a strong platform to attract a substantial segment of high-end international travelers, guests with significant spending power and longer average stays, thereby enhancing the global reach of the heritage region’s tourism sector.
Under Hilton’s management, Yoko Onsen Quang Hanh, which has been developed and operated by Sun Group since 2020, will be rebranded as Hilton Quang Hanh Onsen. The property will operate under Hilton Hotels & Resorts brand standards while maintaining its onsen-focused wellness concept.
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Landscape of the new Hilton Quang Hanh Onsen. Photo courtesy of Sun Group |
The resort will become Hilton’s third Hilton Hotels & Resorts property in Vietnam and its first onsen resort in Southeast Asia. Local authorities and the developer expect the project to contribute to reducing seasonality in Quang Ninh’s tourism sector and support year-round visitation.
The property includes 178 villas, 38 washitsu-style rooms, and a public onsen complex. Currently, 50 villas and all washitsu rooms are open for bookings, with the remaining villas scheduled to open later this year. All accommodation types feature private onsen facilities with hot and cold bathing systems.
The Presidential Villa includes five bedrooms, a private karaoke room, a teppanyaki dining area, a wine cellar, and a massage room. Other facilities include access to the public onsen area and a children’s recreation space.
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Hilton Quang Hanh Onsen Resort’s traditional Japanese-style architecture. Photo courtesy of Sun Group |
Guests also benefit from direct access to the Public Onsen and a dedicated children’s recreation area. Hilton enhances the resort with signature brand amenities, including a Clubhouse complex featuring Eforea Spa, a mountain-view indoor swimming pool, a 24/7 fitness center, yoga facilities, and the Genji restaurant and bar, Hilton’s premium Japanese culinary concept.
Before the transition, Yoko Onsen Quang Hanh had positioned itself as a leading wellness resort in Vietnam. The property boasts a rare natural saline hot mineral source, ranked among the top 5% of high-quality saline mineral sources worldwide. Its high bromine concentration among the highest globally, offers detoxification benefits, assists pain relief, musculoskeletal recovery, improved circulation, enhanced immunity, dermatological support, skin rejuvenation, and stress reduction. The mineral resource has been a key element in the development of wellness tourism in Quang Ninh.
Alexandra Murray, area vice president and regional head of Southeast Asia at Hilton, said the property reflects Hilton’s expansion strategy in Vietnam and Southeast Asia, noting growing interest among travelers in destinations offering a different pace and a more restorative stay. With Quang Hanh’s natural hot mineral springs at the heart of the experience, the resort offers travelers a new way to recharge in northern Vietnam.
“With a shared vision between Sun Group and Hilton to develop sustainable destinations where international standards go hand in hand with local values, we believe Hilton Quang Hanh Onsen Resort will become a globally recognized onsen retreat that every traveler exploring Vietnam’s heritage region will want to experience,” Nguyen Vu Quynh Anh, Deputy CEO of Sun Group and CEO of its Entertainment & Hospitality Division, added.
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