Want something light, not heavy! The trend of gold jewelery changed in the wedding season, know how the Italian machine changed the game?
Lightweight Gold Jewelry: A major change is being seen in the jewelery market in Surat due to the skyrocketing prices of gold during the wedding season. Customers are now moving towards ‘light weight’ jewelery instead of traditional heavy jewellery. Keeping this trend in mind, jewelers have also changed their design and carat choices, increasing the use of 18 carat and 9 carat gold, making the jewelery look luxurious but light in weight.
Great looking, light weight
Special emphasis on design, stunning in appearance, light in weight. The biggest feature of light weight jewelery is its design. Jewelers are now using techniques in which less gold is used but the jewelery looks ‘fuller’ and ‘larger’.
Use of big stones and pearls: Big size stones and pearls are being used to make the jewelery look beautiful and luxurious. This reduces the use of gold and increases the appeal of jewellery.
Big stones and pearls are used
Big stones and pearls are used to make the jewelery look beautiful and luxurious. Customers are getting 9-18 carat jewelery made. Earlier, 22 and 24 carat gold was used, now customers are getting 18 carat and 9 carat jewelery made for lighter jewellery. Use of this low carat gold helps in reducing weight.
Italian and machine made jewelery are in trend. Currently, Italian jewelery and machine made jewelery are in trend in the lightweight segment. The main reason behind the popularity of these designs is their making technology.
Demand for lightweight jewelery increased instead of heavyweight jewellery.
According to a report by Dainik Bhaskar, jewelers have said that at present the prices of gold have almost doubled. As a result, the demand for lightweight jewelery has increased in place of heavyweight jewellery.
Demand for Italian and machine made jewelery
Earlier it was 18 carats, now it has become 9 carats. Light weight jewelery requires less carats and currently 9 carat jewelery is selling well.
Light weight jewelery of 18 and 9 carats can be considered strong. According to Choksi, 24 carats is the softest and after that 22 carats. However, light weight jewelery of 18 and 9 carats can be considered strong. When jewelery is light its strength increases.
Artisans are also adopting new techniques. Traditionally, Indian artisans make jewelery by hand, which naturally has a higher weight to weight ratio. However, according to the changing trend, Indian artisans have now started making light weight jewelery by hand. They are now understanding Italian and machine made jewelery techniques to create hollow and light weight designs.
Trend is increasing towards platinum and silver. Due to the increased prices of gold, customers are now turning towards alternative metals. According to Deepak Choksi, the most important thing at present is that platinum prices are low, hence customers are demanding platinum jewellery. On the other hand, people are also demanding silver jewellery. Silver-platinum jewelery offers customers beautiful designs and low cost options.
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