After Apple, Samsung and OnePlus, London-based Nothing on Friday opened its first flagship retail store in India, and picked Bengaluru as the launch city as it steps up investments in one of its fastest-growing markets. The move comes shortly after Nothing announced title sponsorship for RCB in the upcoming T20 2026 season.
The store, located in Indiranagar, was inaugurated by Nothing CEO Carl Pei along with co-founder and India President Akis Evangelidis. The move marks the brand’s transition from an online-first strategy to a more experiential, offline-led engagement model in India.
Nothing Store in Bengaluru
Spanning over 5,000 sq ft, the flagship space showcases Nothing’s smartphone and audio portfolio alongside products from its sub-brand CMF, as well as official merchandise. The company said the store is designed as an immersive experience hub where customers can interact with devices, attend community events and explore upcoming launches.
The design language reflects Nothing’s signature transparent aesthetic, with exposed materials such as concrete, aluminium, steel and glass forming the core of the retail layout. The company said the space draws inspiration from retro-futuristic assembly lines, aligning with its broader brand philosophy of openness in both design and engineering.
Akis Evangelidis said the flagship outlet is intended to move beyond a conventional retail format and instead function as a community-driven platform for product discovery, collaborations and hands-on engagement. He added that India remains a priority market for the brand, particularly given consumer preference for tactile experiences and design-focused technology.
The Bengaluru store also introduces creator-focused and interactive features, including a dedicated studio for shooting unboxing and hands-on videos, customised products exclusive to the location, and gamified elements such as vending machines and claw game installations. A community hangout zone will host events and informal meetups, while visitors will also have access to complimentary refreshments.
The opening comes as Nothing continues to expand its global retail presence following its Soho, London store, with additional flagship outlets planned in cities such as New York and Tokyo.
According to Counterpoint Research, Nothing has been among the fastest-growing smartphone brands in India across several recent quarters, driven by its community-led marketing strategy and differentiated design approach.
The Bengaluru flagship store is located at 100 Feet Road, Indiranagar, and will be open daily from 11 am to 9 pm.
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