Craze for mega match in Colombo, flight-hotel prices are skyrocketing, huge jump in ad rates too

IND vs PAK T20 World Cup 2026: The excitement of the ICC Men’s T20 World Cup 2026 has begun, where all eyes are on the tremendous clash between India and Pakistan tomorrow i.e. on Sunday, 15th February. R. of Colombo, the capital of Sri Lanka. There is a huge craze among the fans for this high-voltage match to be held at Premadasa Stadium. Due to this great match, there has been a huge surge in the advertising market and companies are spending money like water on ad slots to take this match to millions of viewers. Due to the increasing crowd of fans, flight tickets to Colombo and booking of local hotels have also become expensive.

Advertising prices are skyrocketing

Experts believe that the advertising prices for this big match between India and Pakistan are skyrocketing. Companies are paying Rs 30 to 40 lakh for showing just 10 seconds of advertisement on TV, whereas usually for big matches this rate is only Rs 20-25 lakh. At the last moment, the prices of ad slots have increased by 20-25 percent and it is expected that not a single second will be left vacant during the match. Broadcaster Jiostar is expected to earn a bumper earning of around Rs 2000 crore through advertisements from this entire World Cup.

Which companies are advertising more?

• According to experts, the prices of advertisements have also increased significantly on the digital platform JioHotstar, where Rs 15 to 20 lakh are being charged for a 10-second slot.
• In the matter of advertising, big companies like automobile, banking, insurance and real estate are showing the most interest and want to take full advantage of this opportunity.

Comparison is being made with the prices of gold and silver

Big brands like Emirates, Amul, OpenAI, Hyundai, Mahindra, and Britannia are involved in advertising in this T20 World Cup. Marketing experts believe that the price of advertisements during the India-Pakistan match has increased so much that it is being compared to the expensive prices of gold and silver.

How expensive did the air fare become?

• There is great enthusiasm among Indian fans and a large number of people are going to Colombo to watch this exciting match between India and Pakistan.
• According to travel platform EaseMyTrip, due to increased demand, round-trip airfare to Colombo has become costlier by 45 to 50 percent compared to normal.
• According to MakeMyTrip, Colombo bookings for the weekend of 15th February have doubled in the last three days.
• According to Cleartrip, due to the India-Pakistan match, there has been a 65 percent jump in bookings in Colombo and fans from Indian cities are booking tickets in large numbers.

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How much have hotel prices increased?

Booking and search for hotels in Colombo has increased significantly, especially 4 and 5 star hotels located in the heart of the city are in highest demand. Due to the huge crowd, the prices of premium hotels have also increased by 20-25 percent and almost all the big hotels are going to be completely full during the match.