Apple Inc. will launch its sixth official retail location in India later this month, showing the company’s expanding commitment to the Indian market. The new store, named Apple Borivali, will be Apple’s second in Mumbai and sixth in the country when it opens on February 26, 2026, in the Sky City Mall in Borivali.The news, made by the unveiling of the store’s wall and formal press messaging, signifies Apple’s continued aim to extending its physical retail footprint in India – a country that has rapidly gained prominence for the Cupertino-based technological giant.
India, long dominated by third-party resellers and online sales channels for Apple products, has increasingly become a strategic priority for the iPhone maker. The launch of the Borivali store builds on an aggressive expansion strategy that has seen Apple open flagship stores in Mumbai’s Bandra-Kurla Complex, New Delhi’s Saket district, Bengaluru’s Hebbal, Pune’s Koregaon Park, and most recently Noida in the National Capital Region (NCR).
Retail Expansion Reflects India’s Growth Potential
Apple Borivali will operate as the company’s sixth retail location in India and its second in Mumbai, further anchoring the firm’s presence in one of the country’s most populous and economically dynamic cities. Located on the G4 floor of Sky City Mall off the Western Express Highway, the store boasts a convenient suburban location that provides access to customers beyond central business districts.
The design of Apple Borivali’s exterior continues the distinctive peacock-inspired visual theme that Apple has used in recent store launches across India, a motif intended to convey “confidence, detail and a sense of arrival” through the company’s lens of creativity. This aesthetic was first introduced at Apple’s Hebbal store in Bengaluru and has since become a hallmark of its Indian retail locations. Inside the Borivali store, customers can expect the full suite of Apple’s retail offerings. Like other official Apple Stores worldwide, Apple Borivali will feature hands-on access to the latest products from the iPhone and iPad to Macs, Apple Watches, and accessories alongside expert guidance from Apple’s store teams including Specialists, Creatives, Geniuses, and dedicated business support.
One of the staples of Apple’s retail experience, Today at Apple sessions, will also be available at the new outlet. These free daily workshops and hands-on educational sessions are designed to help users learn new skills, explore creative tools, and get the most out of their devices. The store will also support services such as Apple Pickup, Trade-in, Personal Setup, and assistance with switching to iOS, broadening the ways customers can interact with Apple beyond product purchases and enriching the overall retail experience.
Strategic Importance of Physical Presence in India:
Apple’s expansion in India comes at a time when the company is experiencing accelerating demand and strengthening its local operations. While Apple does not break out India-specific revenue data in detail, the market has seen notable momentum in recent quarters, making physical stores valuable not just for sales but for brand presence and engagement.
India’s digital ecosystem, which includes a growing number of aspiring professionals, entrepreneurs, students, and creatives, provides ideal ground for Apple’s retail strategy, which combines product demonstrations with community learning and creative engagement. The Borivali shop is expected to operate not only as a retail location, but also as a hub for local startups, small business owners, and customers drawn to Apple’s premium experiences.
In addition, the choice of Borivali reflects Apple’s wider strategy to reach beyond traditional downtown locations and penetrate residential and suburban markets with substantial purchasing power. Sky City Mall, with its strong footfall and mix of retail and lifestyle offerings, provides an optimal backdrop for Apple’s second store in Mumbai, expanding reach to audiences who may find it more convenient than travelling to the Bandra-Kurla Complex location.
The Role of Apple Stores:
As Apple prepares to open its doors in Borivali on February 26, it will represent another milestone in the company’s relationship with Indian consumers. Official retail locations allow customers to touch, test, and buy things in a controlled atmosphere, which online channels and third-party resellers cannot replicate.
For Indian customers, this means more convenient access to Apple’s premium gadgets, in-person support, services, and creative opportunities. For Apple, it indicates a renewed commitment to a market that is not just one of its fastest-growing internationally, but also one that is primed to become vital to the company’s long-term expansion strategy.In essence, Apple’s sixth store in India represents more than just a new retail site. It reflects a larger bet on the country’s consumer market, the potential of suburban retail locations, and the importance of in-person engagement in building brand loyalty and community connection in a competitive global world.
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