Indian roads became ‘Kia’ May! In just 7 years, this car made the company a fortune, selling lakhs of units

• Customer response to Kia Seltos has been overwhelming
• 6 lakh units of this car were sold in 7 years
• Know about this car

Many foreign auto companies are seen in the Indian auto market. One such company is Kia Motors. Kia India recently announced that the 2019 launch Kia Seltos has crossed the historic milestone of total sales of 6 lakh units in India. This performance underlines the Seltos’ continued dominance in the mid-SUV segment.

Design, technology and powertrain strengths

Since its launch, the Seltos has grabbed the attention of customers with features such as world-class design, various petrol and diesel powertrain options, automatic transmission, large-screen infotainment system, connected car technology and premium interiors.

Seltos created a distinct identity in the segment with an emphasis on cabin experience, digital integration and attractive looks along with utility.

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Increased demand due to security

Updates to the model included Advanced Driver Assistance System (ADAS), improved connectivity solutions and a comprehensive safety package. Consumers seem to prefer high safety and advanced technology, with top trims accounting for around 29 percent.

Entry and mid variants are also enjoying steady demand, underlining the balanced value proposition of Seltos.

Upgraders’ Choice

The Seltos offered customers the option to upgrade from a hatchback, sedan or compact SUV while offering high-end features in its price range. A wide range of trim options made this SUV attractive to customers of various budgets.

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The next generation car will be more capable

The next-generation Seltos offers a more spacious cabin and stronger road presence with a length of 4,460 mm, width of 1,830 mm and a wheelbase of 2,690 mm. The new model has become more advanced with an improved ADAS suite, updated safety architecture and expanded digital interface.

Sunhak Park, Chief Sales Officer, Kia India said, “Reaching the 6 lakh units mark is a testament to the confidence customers have in design, safety and technology. The response to advanced safety and connected technology is encouraging.”

The performance of the Seltos reinforces Kia India’s mid-SUV strategy, and the model will continue to appeal to customers looking for an upgrade and a premium experience.