Samsung is making a move into the smart TV and content streaming marketplace with new approaches to how it sells smart TVs and provides access to streaming services through an all-inclusive monthly billing solution, featuring Samsung TV Plus as a key component.
With Samsung TV Plus as their content provider and the new streaming platform, customers will no longer have to pay individually for monthly streaming subscription services. Some streaming services are included in the same monthly plan as a Samsung smart TV. Additionally, Samsung TV Plus will expand its free content platform, giving customers access to streaming options without a monthly subscription fee.
Samsung TV Plus Is Getting Bigger
Samsung has been slowly expanding its Samsung TV Plus service worldwide, including India.
Samsung TV Plus is already available on all current Samsung Smart TVs. Users do not have to download anything to access this service. There are no subscription fees for the service. The service is available to use as soon as your Samsung TV is connected to the internet.
The service offers both live television channels and on-demand videos. Examples include news, movies, children’s programming, music channels, and lifestyle shows. In India, there are also regional and religiously themed channels and programming, so people from many different families can use the service.
This service can be a good option for people who would prefer not to pay for cable or multiple subscription services (e.g., Netflix or Hulu), as it allows you to watch television over-the-air (i.e., unlike cable). Samsung receives revenue from advertising displayed on the Samsung TV Plus platform, while end users receive content free of charge.
E& Teams Up With Samsung for One Payment Plan
In another move, E& has partnered with Samsung to offer a new bundled plan. Under this offer, customers can buy a new Samsung TV and get selected streaming services included in the same payment plan. Instead of buying a TV first and then subscribing to apps like Netflix or other platforms separately, the cost can be combined.
This makes the process simple. Many people buy a smart TV but later feel confused about which apps to subscribe to, how to add payment details, and how to manage renewals. A bundled plan reduces that stress.
The exact services in the bundle may differ by region, but the idea is clear. One TV and one combined payment that covers both hardware and streaming.
Why Samsung Is Doing This
The television industry has seen a dramatic change. Previously, manufacturers focused more on the display’s quality, sound, and overall look than on the content being shown. With people moving from cable to on-demand video services, manufacturers are now looking to deliver a complete experience rather than just a nice-looking object that happens to play video.
Samsung is trying to create an integrated universe of products around its televisions. Samsung TV Plus handles the free content part. The E& partnership handles the paid subscription side. This way, Samsung reaches users who want free options as well as those who want premium streaming apps.
What This Means for Buyers
Buyers are most interested in the ease of purchasing a new Samsung Smart TV. They will find they have immediate access to a variety of free channels via Samsung TV Plus as soon as they purchase their new TV. If they choose a bundled E& offer, they may also get paid streaming services included in the same plan.
There is less setup, fewer separate payments, and less confusion. For first-time smart TV users or families who are not very comfortable with tech, this can make a big difference.
Samsung’s Bigger Plan
The change in direction shows that Samsung no longer wants to be seen solely as a hardware manufacturer. A TV is usually intended to be a long-lived addition to the living room once installed in the home. Through ads, streaming partnerships, and bundled subscriptions, companies can earn beyond the first sale.
Telecom companies like E& also benefit because they can offer more value to customers and keep them connected through one plan. The competition in the smart TV space is no longer only about display size or resolution. It is about who can offer the better content experience.
Final Take
Samsung is slowly changing how TVs are sold and used. With Samsung TV Plus offering free channels and E& bundling streaming services with new TVs, the company is focusing on making things easier for users. Buying a TV is not just about the screen anymore. It is about what you can watch the moment you switch it on.
Comments are closed.