Successful start of the film ‘Assi’
Mumbai: Bringing films based on social issues to theaters has always been a challenge. In this context, the film ‘Assi’ has raised hopes among the audience in its first weekend. Based on a sensitive subject like rape, this film has been directed by Anubhav Sinha. It stars Taapsee Pannu along with talented actors like Kani Kushruti, Mohammed Zeeshan Ayyub, Revathi, Kumud Mishra and Manoj Pahwa. Critics have considered it one of the most influential films made on the issue of rape.
The film opened with around Rs 1 crore on the first day. This figure may not seem big, but it was released on limited screens. Thus, this start is considered to be strong. The impact of the positive reviews received on Friday was clearly seen on Saturday, when the film collected around Rs 1.6 crore, marking a growth of 60 per cent.
Match impact and collection
The hold remained intact despite the match
There was a T20 match between India and South Africa on Sunday. The trade hoped that this match would have an impact on the film’s earnings. But according to reports, ‘Assi’ collected around Rs 1.6 crore on the third day as well. Had the match not taken place, the collection could have been even higher. The total collection of the film in three days has reached almost Rs 4 crore, which shows the power of positive word of mouth.
working day exam
real test of working day
After seeing growth over the weekend, the real test for ‘Assi’ will now begin on the working days. Monday’s collection will show how much the film is benefiting from the praise it has received. If the film maintains a steady collection on Monday, it will indicate that it has found its audience. No big film is releasing till Eid, which will give ‘Assi’ an opportunity to retain the screens and gradually increase the collection.
Likely to become a surprise hit
Chance to be a surprise hit
The beginning that ‘Assi’ has made without a big star cast and heavy promotion is a ray of hope for the industry. This proves that a good story and strong content can still draw audiences to theatres. Now everyone’s eyes are on Monday’s figures. If the film maintains its hold, ‘Assi’ could become the surprise hit of this year.
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