Several key destinations recorded a sharp rise in international arrivals during the holiday, which ran from Feb. 14 to 22.
Da Nang received an estimated 510,000 foreign visitors, up 32% year-on-year.
Hue welcomed approximately 238,200, a surge of 207% while Hanoi saw 217,000 international arrivals, an increase of 55% and Ho Chi Minh City attracted around 170,000, up 51.7%.
Khanh Hoa Province, home to Nha Trang, and An Giang Province, home to Phu Quoc, also reported growth of between 23% and 28% in overseas visitor numbers.
In the domestic market, bookings for tours within the country rose by roughly 15-20% compared with the same period last year, accounting for a greater share than outbound travel.
Preliminary figures indicate that the average occupancy rate at accommodation establishments reached between 55% and 60%. Several destinations achieved notably high levels, including Lo Lo Chai (Tuyen Quang Province) at an estimated 100% occupancy; Phu Quoc at around 95%; Sa Pa at 90-95%; and Da Lat and Phan Thie at 80-90%. In many localities, international arrivals were comparable to, or close to matching, domestic visitor numbers.
The upturn has been attributed to favorable visa policies, effective promotional campaigns and renewed efforts by businesses and local authorities to diversify tourism products.
Officials say the results further affirm the standing of Vietnam’s destinations in the international market.
According to VNAT, the overall picture of tourism during the break shows broad-based recovery and growth.
Notably, growth was evenly distributed between domestic and international markets, as well as between major hubs and emerging destinations. Total tourism revenues in several provinces rose by more than 30%.
The market also recorded clear shifts in consumer behaviour, with more travellers booking services via online platforms and favoring personalized experiences linked to culture, history and local identity, often opting for longer stays.
No serious incidents involving tourists were reported nationwide during the nine-day period.
Local authorities reported that Ho Chi Minh City welcomed approximately 4.32 million visitors over the holiday, up 35% annually, generating tourism revenue of VND12.15 trillion (US$467.85 million), a 42.9% increase.
Its average room occupancy stood at 75%.
Hanoi received an estimated 1.34 million visitors, up 36.3%, with total revenue reaching VND4.87 trillion, up 40.2%; and occupancy rates at four- and five-star hotels exceeded 72%.
Encouraging signs at the outset of the Year of Horse are expected to provide fresh impetus for the industry as it strives towards its 2026 targets of 25 million foreign and 150 million domestic arrivals.
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