The Series A round was led by RPSG Capital Ventures and Veltis Capital, with existing investors Multiply Ventures and Dominor Investments also participating
MyDesignation is looking at expanding its offline footprint in cities like Chennai, Hyderabad, while further scaling existing presence in Bengaluru
MyDesignation is a D2C streetwear brand that follows a duo-channel approach by retailing products through its website and offline stores
D2C fashion brand MyDesignation has raised ₹40 Cr (about $4.8 Mn) in a Series A funding round co-led by RPSG Capital Ventures and Veltis Capital, with the latter doubling its existing stake. Other existing backers — Multiply Ventures and Dominor Investments — also participated in the round.
The Kerala-based startup is planning to utilise the fresh capital to expand its offline footprint in cities like Chennai, Hyderabad, while further scaling its existing presence in Bengaluru.
Overall, the startup is targeting the launch of eight new stores by the end of 2027 while also launching new product lines. It is also looking to strengthen its senior management via hiring across key roles.
Founded in 2020 by husband-wife duo Swaroop Krishnan and Gopika B Raj, MyDesignation is a D2C fashion and lifestyle brand specialising in culturally inspired streetwear for men and women.
It follows a drop-based community led approach, drawing inspiration from traditional art forms, mythical characters and references spanning South Indian heritage to global cultures for its in-house designs that are launched periodically.
Its catalogue primarily includes printed t-shirts, hoodies and oversized shirts for men and women. It claims to have served 1 Mn customers to date.
As of now, the startup primarily sells its products via its D2C channel but also operates five retail stores across South Indian cities including Bengaluru, Kochi, Trivandrum and Calicut. Notably, the startup hasn’t listed its products on third party marketplaces and follows a duo-channel approach of website and offline sales through its own outlets.
The startup last raised $1.3 Mn in a Seed round that saw participation from Multiply Ventures and Dominor Investments in April 2025.
D2C fashion and apparel startups have managed to scoop a large piece of the ecommerce pie, which is expected to reach a combined market value of $400 Bn by 2030. The streetwear market alone is expected to reach $26 Bn by the end of 2026.
Interestingly, after creating a brand name and initial client base, many of them are taking the offline route to enable the next phase of growth. For instance, D2C men’s apparel brand Snitch raised $40 Mn in a Series B funding round last June to double down on expanding its physical presence across the country.
Similarly, 35% of D2C brand Bonkers Corner’s total revenue comes from 22 offline stores across India, compared to 5% from marketplaces. Startups say this allows them to have tighter control over margins, pricing and overall customer experience.
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