Puresta has raised ₹34 Cr in its Pre-Seed funding round led by Spring Marketing Capital to launch a full stack dermatology platform
The startup has acquired D2C skincare brand SKINQ ahead of the platform’s launch
Puresta cofounders Hitesh Dhingra and Bhisham Bhateja had earlier launched The Man Company which was acquired by Emami
Beauty and personal care (BPC) startup Puresta has raised pre-seed funding, led by Spring Marketing Capital, to build an AI-powered, full-stack dermatology platform operating at the intersection of beauty and health.
While the startup didn’t disclose the funding amount, sources told Inc42 that Puresta raised ₹34 Cr (around $3.7 Mn).
Launching this week, Puresta will offer end-to-end skincare solutions, including AI diagnostics, dermatologist-formulated products, clinical validation and real-time progress tracking.
Ahead of the launch, Puresta acquired HealthQ Life Science, the parent company of D2C skincare brand SKINQ, which specialises in dermatologist-formulated products, to strengthen its product pipeline and technology infrastructure. HealthQ Life Science was founded by Dr. Chytra Anand in 2021.
Puresta plans to integrate SKINQ’s formulations into its AI platform to deliver personalised skincare regimens with measurable tracking of results.
Puresta was founded in 2025 by Ashish Mishra and D2C BPC brand The Man Company’s cofounders Hitesh Dhingra and Bhisham Bhateja. Notably, FMCG major Emami Group acquired a 49.5% stake in The Man Company in 2024 for ₹177.63 Cr after previously acquiring 50.4% in multiple tranches over the years.
Previously, Dhingra also cofounded online matchmaking app TrulyMadly and online electronics retailer Letsbuy, which was acquired by Flipkart in 2021 for an estimated $25 Mn.
Puresta is hopping on the latest trend in the BPC space – skincare driven by results and ingredients rather than hype. After a boom in the skincare market in recent years, driven in large part by influencer marketing and social media promotion, it is now overcrowded with endless choices. Many consumers are now turning to products that are not ingredient heavy but outcome driven, choosing uncomplicated, single step routines.
There is no dearth of capital for such D2C brands, as investors are looking to capitalise on the opportunity this trend offers. Last month, D2C brand Antinorm, which touts itself as a simplified single step skincare brand, raised $3.1 Mn in a seed round led by Fireside Ventures.
Puresta’s backer Spring Marketing Capital, through its two funds, has also invested in a number of such brands, including SKINQ. Most recently, it led a ₹24 Cr round for similarly positioned SkinInspired last month. Other consumer startups in its ‘Spring Funds’ include BPC brands FAE Beauty and Juicy Chemistry, Cava Athleisure and lab-grown diamond maker Lucira.
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