Now Instagram will run on TV, fun of watching reels on big screen, direct competition to YouTube

Reels On TV: If you are also on mobile for hours reels If you are tired of watching, then there is big news for you. Instagram Now it is not limited to just smartphones. The company has launched its TV app Google TV Has also been rolled out on the device. Before this app at the end of 2025 Amazon Fire TV Was launched on. Now Google TV users will be able to enjoy reels, photos and posts on the big screen of their living room. It is clear that the company wants to capitalize on the increasing content consumption on TV.

Direct challenge to YouTube

YouTube has a strong hold on watching videos on TV screens. In such a situation, this step of Instagram points towards direct competition. The company wants users to spend more time on its platform not only on mobile but also on TV. The experience of watching videos on a larger screen is more immersive, and Instagram wants to build on that experience to its strengths.

Easy control from TV remote

The Instagram TV app is specifically designed for TV remotes. As soon as you open the app, categories like comedy, music, sports and lifestyle appear. As soon as you click on any reel, the video starts immediately and as soon as one ends, the next one starts playing automatically. No need to scroll again and again, the whole experience feels like a TV channel.

Watch not only video, but also photo

This app is not limited to just videos. Users can also view normal posts, photos and carousel posts on a larger screen. Vertical videos appear in their original format, but have been optimized for the TV so that they are not uncomfortable to watch. Captions and text appear large and clear, making it easy to read even from a distance.

Interactive experience will be available on TV also

Instagram did not make this app just a medium for viewing. Users can also like videos, view comments and reshare content right from the TV. This means that now you will get the same engagement on TV as you get on mobile.

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Install it on Google TV like this

Open the Google Play Store on Google TV, search for the Instagram app, and download it. Login after install. You can sign in by scanning the QR code or manually entering the username-password. The facility to add up to five accounts on one TV has also been provided, which will prove useful for the family.

Where is it currently available?

Currently this feature is available in America. It is expected that soon it will be launched in other countries also.