Kimirica Activates Holi with Ritual Led Skincare Campaign Focused on Protection, Glow, and Festive Self Care

Indore, Feb 27: With every splash of colour, Holi unfolds as a celebration of joy, renewal, and togetherness. Every moment feels alive with celebration, surrounded by loved ones and the golden warmth of summer in the air.

Amidst the chaos, laughter, and dances to your favourite Holi playlist, when your mind and heart are immersed in celebration, your skin experiences it all too. Hours under the sun and colours settling into the skin may affect your skin in ways you never imagined. And that’s where Kimirica’s pre and post Holi self-care rituals become an integral part of the celebration, helping the skin stay healthy, nourished, and glowing long after the festivities come to an end.

Pre-Holi Self-Care Ritual

Preparation becomes the first step in caring for the skin before stepping into the celebration. Kimirica Fairtrade Coconut Oil, extra virgin and cold-pressed, creates a deeply nourishing protective layer across the skin and hair, helping colours wash away easily while restoring softness, firmness, and natural tone.

Kimirica Everyday Glow Sunscreen SPF 50+ PA+++ follows as an important layer of protection. Its lightweight gel-crème texture absorbs effortlessly, offering broad-spectrum UVA and UVB protection while keeping the skin comfortable and cared for under bright, sunlit skies.

Completing the preparation, Kimirica Coconut & Shea Hydrating Lip Serum envelops the lips in lasting moisture. Enriched with nourishing oils and conditioning butters, and infused with the tempting aroma of vanilla and coconut, it keeps lips smooth, supple, and beautifully cared for through the long day of celebration.

Post Holi Self-Care Ritual

As the celebration comes to an end, the focus shifts to restoring the skin’s natural freshness and glow. Kimirica Brightening Face Wash gently cleanses away traces of colour and impurities with its powerful botanical blend of Organic Vetiver, Liquorice, and Brown Rice extracts, helping reveal skin that feels refreshed, balanced, and naturally radiant, with a brighter and more even complexion.
Following this, Kimirica Rice Powder Body Scrub gently cleanses and exfoliates colour build-up on the skin with plant-based actives like Beta Glucan, Green Tea, Rosemary, and Rice Bran extracts, leaving it soft, moisturised and naturally glowing.

Coconut & Shea Lip Scrub and Lip Serum Duo completes this ritual, offering a two-step approach: exfoliate and replenish. The Lip Scrub gently buffs away dryness and flaky skin, while the Lip Serum restores lasting moisture, leaving lips smooth, supple, and naturally restored.

Celebrate Holi with Kimirica

This year, Kimirica makes the celebrations even more indulgent with a special Buy 2 Get 1 offer on selected bath & body, skincare, and candle collections, available exclusively at kimirca.shop.