Ferrari is cutting some very healthy bonus cheques this year. Employees in Italy are set to receive €14,900 each after the company posted a strong jump in profits.
It’s the kind of news people on the factory floor actually feel. Not a headline number, but something that lands in their bank account.
Less Cars, More Money
Here’s the interesting part. Ferrari didn’t sell more cars. In fact, it sold slightly fewer.
Deliveries stood at 13,640 units, just under last year’s 13,752. A drop of 12 cars is barely noticeable on paper, but it tells you something about how Ferrari operates.
They’re not chasing volume. They’re chasing value.
And that’s where things clicked. Even with fewer cars going out, Ferrari pushed its net profit up to €1.6 billion, about €80 million higher than the previous year.
So while other automakers worry about how many units they can move, Ferrari is focused on how much each car is worth.
Who Gets the Bonus
Not everyone on Ferrari’s payroll will see this money.
The bonus is reserved for employees based in Italy. That includes the teams working out of Maranello and other local operations tied closely to production and engineering.
If you’re working for Ferrari outside Italy, you’re not part of this payout.
It may seem restrictive, but it lines up with how Ferrari sees itself. The heart of the brand is still very much Italian, and this is one way of reinforcing that.
What’s Coming Next
Ferrari isn’t easing off anytime soon. The company has a packed pipeline, with plans to roll out 20 new models by 2030.
One of the big talking points is the Ferrari Luce, its upcoming electric car. It’s expected to launch this year, alongside four other models.
That’s a big moment. Ferrari stepping into the electric space isn’t just another product launch; it’s a shift in direction.
Still, don’t expect them to abandon what made them Ferrari. The idea is to evolve without losing the edge.
The Real Story
Step back and this says something bigger about Ferrari’s playbook.
They’ve figured out how to grow without stretching themselves thin. No rush to flood the market. No discounting to boost numbers. Just tighter control, higher margins, and a clear sense of what the brand stands for.
The €14,900 bonus is just the visible outcome of that thinking.
It’s also a reminder that when a company gets its strategy right, the impact doesn’t stay in boardrooms. It trickles down to the people actually building the cars.
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