Trade deal of Rs 63 crore of ‘Toxic’ movie created a stir, even before its release, the news was heard.

Yash’s ‘Toxic’ Creates History: After KGF, Yash has become not just an actor but a brand. There is tremendous excitement among the audience about his next film ‘Toxic’ and now in the meantime a big news has come out. The film has locked a deal worth Rs 63 crore in Tamil Nadu market. The special thing is that the film has not even been released yet, but Yash’s popularity and the scale of the film have forced trade experts to place big bets.

Growing craze for fame in Tamil Nadu

Till now the Tamil Nadu market has been known for the dominance of local superstars. But after ‘KGF Chapter 2’, Yash’s fan following has increased tremendously here. The Rs 63 crore deal for ‘Toxic’ proves that the Tamil audience is also all set to see Yash on the big screen. According to trade pundits, this is one of the biggest pre-release deals ever for a Kannada actor in Tamil Nadu.

What is special in the film ‘Toxic’

‘Toxic’ is said to be a high-octane, content-driven film, in which Yash will be seen in a completely new avatar. The tone of the film is said to be dark and intense, which attracts today’s audience a lot. The makers have claimed to make the film not just a mass entertainer but with an international level presentation. This is the reason why the market value of the film is skyrocketing even before its release.

Why is the deal worth Rs 63 crore considered big?

In a competitive market like Tamil Nadu, it is a big deal in itself for a film from an outside industry to get such a big deal. Generally this market is considered safe for local superstars, but Yash has changed this thinking. According to trade reports, the distributors have full faith in the content of the film and Yash’s star power, that is why they showed no hesitation in paying such a huge amount.

Yash’s strong position as a pan-India star

This deal of ‘Toxic’ once again proves that Yash is no longer limited to Kannada cinema only. His identity is continuously getting stronger in Hindi, Telugu and Tamil belts. The film is planned to be released in multiple languages, making its box office scope even bigger. Industry experts believe that Yash will be seen at the forefront of the list of Pan-India superstars in the coming times.

Box office pressure increased even before release

With a deal of Rs 63 crores, expectations from ‘Toxic’ have also increased a lot. Now the eyes of both the audience and the trade are fixed on how much impact the film leaves on the content level. However, looking at the information and buzz revealed so far, it seems that the makers are coming with full preparation on every front.