Important partnership of Bharti Airtel and Google! Users will get a secure and modern messaging experience

Bharti Airtel and Google have announced an important partnership to strengthen the secure messaging experience in India. This collaboration will provide millions of mobile users with a more secure and modern RCS (Rich Communication Services) messaging experience. Under this initiative, Airtel’s network intelligence and spam filtering technology will be combined with Google’s RCS platform. This will allow users to enjoy features like high-quality photos, videos, message reactions, and help reduce spam and digital fraud to a great extent.

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The new system will have real-time inspection facility. These include verifying the identity of the message sender, distinguishing between promotional and transactional messages, respecting DND preferences, and blocking suspicious domains. Also AI-based spam filters will stop fraudulent messages before they reach users. This RCS service can be accessed through the Google Messages app available in most Android phones. This platform will allow users to easily distinguish between legitimate commercial messages and spam, making digital communication more reliable.

Gopal Vittal, Executive Vice President, Bharti Airtel said, “At Airtel, we are deeply committed to customer protection and have been at the forefront of the fight against spam in India. Through data, intelligent networks and continuous innovation, we ensure complete protection of our customers. As a pioneering initiative, we have now partnered with Google to expand customer protection beyond the telecom sector and make the rich messaging platform more secure. We now invite the broader OTT communication platforms to partner with us.” does, so that consumers are protected from the threat of spam and financial fraud.”

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Sameer Samat, President, Android Ecosystem at Google, said, “This pioneering partnership with Airtel in India helps ensure that mobile users can communicate with confidence. We are committed to working continuously with the broader ecosystem of carriers to standardize messaging security and create a consistent and reliable messaging experience for all RCS Messaging users around the world.” According to Airtel, they have intercepted 71 billion spam calls and 2.9 billion spam messages in the past, which has significantly reduced financial fraud. This new partnership will further strengthen India’s digital security and is seen as an important step towards secure and reliable messaging.