Rashmika Mandanna and Vijay Deverakonda started married life with annadanam and sweet distribution across 20+ cities

New Delhi: Fresh from their intimate wedding in Udaipur, Rashmika Mandanna and Vijay Deverakonda are turning their big day into a nationwide celebration of love, food, and blessings. The newly‑married Telugu superstars, now affectionately called “Virosh” by fans, have announced a pan‑India initiative that sees them sharing sweets and organising “annadanam” (community food distribution) across well over 20 major Indian cities. Beginning on 1st March 2026, fleets of trucks filled with mithai will travel to cities such as Hyderabad, Mumbai, Delhi, Bengaluru, Chennai, Ahmedabad, Jaipur, Kochi, and many more, making this one of the most public‑minded wedding celebrations South Indian cinema has seen in recent years.

Alongside sweet distribution, the couple will also sponsor annadanam at multiple temples across Karnataka, Telangana, Andhra Pradesh, Rajasthan, Tamil Nadu, and other states, seeking blessings for their new life together. Their gesture ties in beautifully with the festive mood of Holi 2026, turning their wedding into a season‑long celebration of community, devotion, and shared joy. For fans, this is more than just a “celebrity news” story—it is a chance to feel personally included in the couple’s special moment, one sweet box and one temple meal at a time.

What is Annadanam and why it matters

In Indian tradition, annadanam literally means “giving food” and is often seen as one of the highest forms of charity. Temples, ashrams, and community kitchens regularly host annadanam as a way of feeding the needy, pilgrims, and devotees, reinforcing the idea that no one should go hungry on a sacred day. When celebrities choose to sponsor such meals, it not only uplifts under‑served communities but also amplifies the message of compassion and social responsibility.

For Rashmika and Vijay, combining annadanam with their wedding celebrations adds a spiritual and generous layer to their big day. By selecting multiple temples across states like Telangana, Andhra Pradesh, Karnataka, Tamil Nadu, and Kerala, they are tying their personal joy to collective faith and community welfare. This approach resonates strongly with fans who see the couple not just as stars, but as young influencers using their platform for something larger than glamour.

On social media, Vijay and Rashmika shared a joint note that perfectly captures the spirit of their nationwide wedding celebration. In their message, they wrote:

“To the beautiful people of this country. You have always been a part of our journeys and our love. And it would make us truly happy to celebrate our wedding with all of you. And how does India celebrate everything? With Mithai and Food. So on March 1st we are sending trucks filled with love and sweets across the country to share this big moment in our lives with all of you. And we will be doing Annadanam in multiple temples across the country. Seeking all your blessings :). With Love Vijay & Rashmika.”

Virosh wedding and reception

Rashmika Mandanna and Vijay Deverakonda tied the knot on 26th February 2026 in a traditional ceremony held in Udaipur, Rajasthan. The wedding saw the couple opting for a relatively intimate, family‑centric setting, with close relatives and a small circle of friends present, instead of a large, star‑studded public event. Rashmika made a stunning entry in a traditional doli (palanquin) draped in rich fabrics, while Vijay carried a ceremonial dagger, adding a regal, almost royal touch to the proceedings.

Following the Udaipur ceremony, the couple is set to host a grand reception in Hyderabad on 4th March 2026, which will be their first major public appearance as a married pair. This blend of an intimate wedding and a high‑profile reception is typical of big South Indian stars, who like to keep their private moments personal while saving the glamour for a public celebration.

Which cities will get sweets and annadanam?

The couple’s post‑wedding outreach is truly pan‑India, with sweets and food events planned in over 20 cities across more than a dozen states. Among the key urban centres named are Hyderabad, Mahbubnagar, Karimnagar, Delhi, Chandigarh, Noida, Ghaziabad, Ahmedabad, Bhopal, Mumbai, Jaipur, Visakhapatnam, Vijayawada, Puttaparthi, Kochi, Mysuru, Coorg, Bengaluru, Coimbatore, Chennai, and Puducherry. Bihar has also been mentioned as one of the states where fans will receive mithai, extending the reach into eastern India.

Temples hosting annadanam include, but are not limited to, Sri Lakshmi Venkateshwara Swamy Temple in Mahbubnagar, Hare Krishna Heritage Temple in Hyderabad, Shri Kanak Mahalakshmi Temple in Visakhapatnam, and Shri Kanaka Durga Temple in Vijayawada. Devotees visiting these shrines on 1st March can expect free meals and, in some cases, specially packaged sweets circulated as prasadam, giving them a dual blessing of food and festival vibes ahead of Holi.

Rashmika Mandanna and Vijay Deverakonda are stepping into married life not just with a dreamy wedding in Udaipur, but with a thoughtful, nationwide campaign that shares their happiness through annadanam and sweets. By tying their celebration to temples, communities, and the festive mood of Holi 2026, they are making their journey feel personal yet collective, glamorous yet grounded.