Digital Rights Network Launches First Global Platform Connecting Real Estate and Content Creators to Monetize the Digital Layer of the Physical World

More than $400 Billion in value and over 11 Billion in Square Footage  registered as buildings become digital content affiliates driving revenue for property and IP owners.

LOS ANGELES, Mar 4 — Digital Rights Network today announced the launch of its groundbreaking platform designed to connect real estate owners with content creators, media companies, brands, and IP holders to monetize the digital layer of real-world properties. The platform enables property owners to register and manage their Digital Rights while allowing creators to deploy immersive 3D and augmented reality (AR) content on buildings transforming the physical world into a scalable, rights-protected content network.

As augmented reality, spatial computing, and AI-driven media rapidly move from screens into physical environments, buildings are increasingly being used as canvases for digital advertising, entertainment, and social content, often without the consent of property owners. Digital Rights Network provides the missing infrastructure, creating a transparent marketplace where property owners and content creators can collaborate, transact, and share value.

Founded by five-time Emmy® Award–winning producer and augmented reality pioneer Neil MandtDigital Rights Network operates as both a digital rights platform and a next-generation distribution network for the physical world. Through the platform, television networks, YouTubers, influencers, celebrities, and brands can form partnerships with property owners to display immersive AR content on buildings’ digital layers, reaching consumers directly. Each participating property functions as a digital content affiliate, generating new revenue with no cost, hardware, or operational burden to the owner.

“Every building has both a physical footprint and a digital presence,” said Neil Mandt, Founder and CEO of Digital Rights Network. “Until now, that digital layer has been unregulated and unclaimed. Digital Rights Network gives ownership, structure, and opportunity to that space, allowing property owners and creators to decide what appears, who profits, and how the real world evolves in an augmented future.”

The platform utilizes secure, blockchain-based verification to publicly record Digital Rights ownership and manage licensing, compliance, and monetization. Digital Rights Network unites industries including real estate, media, advertising, insurance, data, finance, and government, providing the legal, financial, and technical foundation for digital content in physical space.

How Digital Rights Network Works:

• Register Properties: Real estate owners establish Digital Rights for their assets

• Onboard Creators & IP Owners: Media companies, creators, and brands access verified properties for content partnerships

• Policy & Compliance: Governments and municipalities define guidelines for acceptable AR content

• Monetize: Licensed transactions are facilitated and recorded on blockchain through the platform

• Protect: Proprietary technology supports automated compliance and insurance frameworks

Early Adoption and Market Traction:
During its invite-only beta, Digital Rights Network has registered more than $400 Billion value, including participation from leading real estate organizations such as BXP, Colliers, and BOMA/Chicago.

Registered properties include:

• BXP assets such as Prudential Tower, Salesforce Tower, Times Square Tower and the GM Building

• 29 million square feet of Colliers-managed properties

• Iconic landmarks including the Flatiron Building (NYC), One Chicago, TD Garden (Boston), and major Las Vegas resorts such as Treasure Island

• Mixed-use and retail destinations managed by WS Development

“Buildings are the intellectual property of our industry and deserve the same level of protection and monetization as other forms of IP,” said Bryan Koop, Executive Vice President at BXP. “Digital Rights Network provides a framework that finally recognizes that value and generates a new stream of revenue for property owners.”

“This technology will fundamentally change how people interact with the built environment,” said Steve Weikal, Industry Chair of the Real Estate Transformation Lab at the MIT Center for Real Estate. “Few platforms have the global relevance and scalability of Digital Rights Network; it applies to every building, in every city.”

As the internet expands beyond screens and into streets, skylines, and shared spaces, Digital Rights Network is establishing the trusted infrastructure that defines ownership, enables creativity, and unlocks new economic opportunities in the augmented world.

For more information or to participate, visit www.digitalrightsnetwork.com