ZOFF Foods got funding of $ 2 million in Pre-Series B round: Aman Gupta, co-founder of M Financial and boAt invested, the company will strengthen distribution and marketing across the country.

ZOFF Foods: ZOFF Foods, a spice brand from Raipur, the capital of Chhattisgarh, has raised $2 million in a pre-Series B funding round. The investment is led by existing investor JM Financial Private Equity through its JM Financial India Growth Fund III. boAt co-founder Aman Gupta has also invested in this round. This is the second round of investment in the company, which reflects investors’ confidence in ZOFF Foods’ growth potential and market potential.

Vineet Rai, Managing Director, JM Financial Private Equity, said, “ZOFF Foods is emerging as a strong investment opportunity in the Indian spices market. The founders have not just built a business, but have created a brand that connects with consumers. This requires vision, consistency and a deep understanding of the market. Our partnership aims to accelerate ZOFF Foods’ national expansion and build it into a leading FMCG brand that delivers trusted value to households over the long term.”

Let us tell you that the company will use the new funding to strengthen offline distribution, increase marketing and sales and accelerate omni-channel expansion across India. Along with this, the company is planning to increase its presence on Quick Commerce platform and expand the general trade network, so that deeper reach can be achieved in the market.

Asquare Foods & Beverages Pvt. Ltd. Powered by ZOFF Foods, it has differentiated itself in India’s competitive spice market through purity, clean processing, in-house manufacturing and premium packaging.

Aman Gupta, Co-Founder, boAt, said, “I have seen ZOFF Foods transform from an emerging brand to a brand trusted by consumers. Their biggest strengths are their relentless focus on quality, innovation and disciplined functioning.”

Akash Aggarwal, Co-Founder, ZOFF Foods, said, “This funding marks an important milestone in our journey as we move forward as a fast-growing brand. There is a growing demand for organized and quality-driven companies in the spices industry and we are confident that we can lead this change.”

With this investment, ZOFF Foods aims to further strengthen its presence across general trade, modern retail and e-commerce platforms. The company will also expand its product range of mixed spices, whole spices and other food products.