Prime Focus’ BRAHMA AI partners with Google Cloud to develop AI-powered digital humans

Prime Focus-backed BRAHMA AI has entered into a multi-year strategic partnership with Google Cloud to advance the development of high-fidelity, multilingual digital humans aimed at transforming how organisations communicate with global audiences.

The collaboration combines Google Cloud’s secure and scalable AI infrastructure with BRAHMA AI’s enterprise AI content platform to deliver interactive digital avatars known as ATMANS. These digital humans are designed to create more personalised and engaging communication experiences, helping organisations connect with audiences across languages and regions.

Through the partnership, Google Cloud will support BRAHMA AI’s innovation and product lifecycle journey. The integration of Google Cloud’s generative AI models with BRAHMA AI’s enterprise platform is expected to enable the creation of movie-quality digital humans capable of interacting with users in real time. The technology is aimed at bridging communication gaps between organisations and their audiences by delivering information in a more natural and relatable format.

ATMANS are hyper-personalised digital likenesses capable of multilingual interaction. Their voice capabilities are powered by VAANI, a multilingual audio generation system developed within BRAHMA AI Studio. The platform also uses BRAHMA AI Core, an enterprise-grade data platform that enables organisations to create, manage and scale AI-driven content while making information more accessible to audiences in different languages.

BRAHMA AI CEO Prabhu Narasimhan said artificial intelligence is fundamentally reshaping how organisations create and distribute content. He noted that BRAHMA AI was developed as an end-to-end enterprise platform designed to help organisations produce, manage and scale AI-generated content across languages and global markets.

Narasimhan also emphasised that the platform was built on a strong architectural foundation focused on ethics, security and digital identity governance. These safeguards are intended to ensure that enterprises can innovate with AI technologies while protecting identity, rights and intellectual property.