Samhi Hotels Limited has announced a strategic investment to acquire a 70% stake in RARE India, a leisure platform, for ₹47 crore over the next 12 months. This move is part of Samhi’s strategy to expand into the experience-led leisure segment.
The investment will see RARE India, which supports over 60 small hotels with approximately 990 rooms across India, Bhutan, and Nepal, affiliated with Marriott. RARE will become Marriott’s exclusive portfolio platform for the Outdoor Collection by Marriott Bonvoy in these markets. The transaction is valued at an enterprise value of ₹49 crore for RARE India.
Samhi’s Managing Director and CEO, Ashish Jakhanwala, highlighted the growth potential in the leisure segment, noting that smaller, experience-led hotels have shown strong pricing power. The investment aligns with Samhi’s strategy of leveraging undervalued assets and collaborating with global brands to unlock value.
The transaction marks Samhi’s entry into the leisure segment in a scalable manner and represents its first asset-light investment. The company expects minimal capital expenditure as the platform scales, offering significant growth opportunities.
Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).
This article is written by Business Desk and reviewed by Aman Shukla before publication.
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