IPhone 18 Pro Max Price Leak: Will the new iPhone be cheaper despite the increasing cost? Ming-Chi Kuo reveals Apple’s ‘price secret’

News India Live, Digital Desk: Usually, prices increase with every new iPhone, but Apple may change its tradition in 2026. Ming-Chi Kuo’s latest report shows that Apple itself is ready to bear losses to save its market share. What is Apple’s ‘secret strategy’? Ming-Chi Kuo has revealed Apple’s three main strategies: Absorb the Cost: Chip (A20 chip) and memory (RAM) prices have increased significantly. Apple plans to bear these increased prices instead of passing them on directly to customers. Supply Chain Advantage: Apple has already secured a huge amount of chips, taking advantage of the increasing demand and volatility of memory in the market. Quarterly Negotiations: Earlier Apple used to negotiate with suppliers every 6 months, but now it is happening every 3 months so that the rising prices can be controlled immediately. iPhone 18 Pro Max: Leaked Potential Price (India Price) According to leaks, if Apple is successful in its strategy, the prices in India may remain the same as the iPhone 17 series: ModelExpected price (₹)iPhone 18 Pro starts at ₹1,34,900iPhone 18 Pro Max starts at ₹1,49,900Why is the cost of making the iPhone increasing?A20 chipset: The new processor is based on 2nm (nanometer) technology, which makes it faster and more expensive than ever before. Impact of AI: Increasing AI features in smartphones require more RAM, the shortage and increased prices of which in the global market are a matter of concern.