United Spirits shares in focus as company to sell RCB franchise for ₹16,660 crore to Birla Group-led consortium

Shares of United Spirits will be in focus today after the company approved the sale of its entire stake in Royal Challengers Sports Private Limited (RCSPL), which owns the Royal Challengers Bengaluru (RCB) franchise.

According to an exchange filing, the board of United Spirits on March 24, 2026 approved the sale of 100% equity stake in RCSPL for a total consideration of ₹16,660 crore.

The transaction will be executed through a share purchase agreement involving multiple buyers, including an affiliate of the Aditya Birla Group, Times Internet Limited, Blackstone-backed entities, and Bolt Ventures.

Upon completion of the deal, United Spirits will cease to hold any stake in RCSPL, and the company will no longer own or operate the RCB franchise. The transaction is subject to customary approvals, including from the Competition Commission of India and the Board of Control for Cricket in India (BCCI), and is expected to be completed within six months.

RCSPL, which operates both IPL and Women’s Premier League teams under the RCB brand, reported revenue of ₹504 crore and a net worth of ₹321 crore in FY25, contributing a relatively small portion to United Spirits’ overall business.

The company stated that the divestment aligns with its strategy to sharpen focus on its core beverage alcohol business and drive long-term value creation. The move also marks the conclusion of a strategic review of the RCB business initiated in November 2025.

The acquiring consortium said it aims to build on RCB’s strong brand and fan base, taking the franchise to the next phase of growth across cricket formats.