War against malnutrition: Affordable protein will reach every home through ‘Farm-to-Consumer’ model, know IB Group’s plan

By Samira Vishwas On Mar 25, 2026

ABIS chicken protein mission: India achieved success in food grain and milk production through the Green and White Revolution, but lack of balanced nutrition and protein is still a serious problem. In view of this, IB Group has launched a big campaign named “ABIS Chicken Protein for every home, every day”. This mission is being run in more than 2500 tehsils of 20 states from Kashmir to Kanyakumari, to make families aware of the importance of protein in the daily diet.

Protein is not a luxury, it is a necessity: Bahadur Ali
Bahadur Ali, Managing Director, IB Group, believes that protein should not be limited to just sportsmen or fitness lovers. He said, “Protein is a daily requirement of every Indian family. Our campaign is spreading awareness at the grassroots level so that every household can get the right nutrition for the growth and better immunity of children.”

Integrated Poultry Model and Rural Empowerment
IB Group is the only poultry company in the country which works on backward and forward integration (completely integrated system). This means that the entire work from feed production, breeding and farming to processing and distribution is done by the company itself. This model not only ensures quality, but has also provided new livelihood opportunities to thousands of farmers and rural entrepreneurs.

Chicken protein is an economical and accessible solution
According to experts, chicken protein is the most effective and economical option to meet the nutritional needs of the growing population. Poultry production requires fewer natural resources than other sources. IB Group is continuously strengthening its ‘Farm-to-Consumer’ value chain to deliver safe and affordable protein to remote areas of the country.

Strengthening the vision of developed India
This mission of IB Group is being considered an important step towards realizing Prime Minister Narendra Modi’s dream of ‘Developed India’. Building a protein-rich India will not only improve health levels but will also give a new impetus to the rural economy. This effort of the company is laying the foundation of a healthy and strong future.