Budget-friendly food delivery platform Toing has entered the Bengaluru market, offering meals starting under ₹99 and aiming to attract students and young professionals with low-cost dining options.
Affordable food delivery gains traction
Launched in 2025, Toing has rapidly expanded to over 20 cities across India, including Pune, Delhi, Mumbai, and Kolkata. Its entry into Bengaluru marks a strategic move to tap into the city’s large base of Gen Z users and value-conscious consumers.
The platform promises to match or beat restaurant menu prices, positioning itself as one of the most affordable options in the food delivery space.
Meals under ₹99 with no extra charges
A key highlight of Toing is its pricing model. Users can order a variety of dishes—including biryanis, burgers, and meal bowls—for under ₹99.
Unlike many competitors, the app claims to charge no platform or packaging fees, making it particularly appealing for frequent users looking to save on delivery costs.
Wide range of restaurant options
The app already features several popular food outlets in Bengaluru, offering a mix of cuisines such as North Indian, Chinese, fast food, and desserts.
Restaurants available on the platform include well-known names like Beijing Bites, Leon’s, Subway, Burger King, Third Wave Coffee, Millet Express, Biryani Blues, Taco Bell, and Truffles.
Targeting young consumers
Toing’s leadership stated that the platform is focused on creating a new category of customers in food delivery, especially among college students and first-time earners.
Bengaluru’s large youth population and evolving food culture make it a key market for the brand’s expansion strategy.
Disrupting the delivery market
With its low-cost model and minimal additional charges, Toing is set to challenge established food delivery platforms by offering a more budget-friendly alternative.
The launch reflects a growing demand for affordable dining solutions in urban India, especially among younger consumers.
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