Ola Electric: Ola’s new campaign to woo customers, from price cuts to guarantee offers
Ola Campaign: To promote electric mobility, Ola Electric has launched a new and big campaign #EndICEAge in India. The aim of this initiative is to bring about a rapid transition from petrol-diesel vehicles to electric two-wheelers. The company has made a big cut in the prices of its electric scooters and motorcycles under this campaign, due to which the price of the entry-level EV now starts at just ₹ 49,999. This offer is valid till 31 March 2026.
What is #EndICEAge campaign?
Through the #EndICEAge campaign, Ola Electric aims to bring electric mobility into the mainstream by gradually phasing out ICE (Internal Combustion Engine) vehicles in India. During this period, the company is also offering benefits up to ₹ 50,000 on the entire portfolio.
Why is the price of ₹49,999 special?
The biggest challenge so far in the electric vehicle (EV) segment has been price. Ola has overcome this barrier by introducing models like Gen 3 S1 X (2kWh) and Roadster
What are customers getting?
The company has not only reduced the price but has also strengthened service and trust. In this campaign, customers are being given a free Ola cab voucher for delay in meeting the stipulated time under Servic Trust Guarantee, same-day service in 80% cases, 60% value as buyback guarantee, 8 years extended warranty on the entire portfolio.
Performance and Technology
Ola Electric’s EVs offer powerful performance and advanced technology:
Scooter range: up to 320 km
Motorcycle Range: Up to 500km
0-40 km/h: 2.1 seconds
Top Speed: 141 km/h
OTA update via MoveOS 5
Company Vision
According to company chairman Bhavish Aggarwal, rising fuel prices and energy security are big concerns today. He believes that electric vehicles are the future and Ola Electric will take every necessary step to accelerate this change.
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