Shahrukh Khan also admires the strategy of ‘Sayara’: How was a blockbuster worth Rs 570 crore made without interviews and PR? Mohit Suri’s revelation

Whenever a big film is released in Bollywood, there is a flood of interviews and promotions of the stars. But filmmaker Mohit Suri did an experiment with his comeback film ‘Saiyaara’ in the year 2025, which not only changed the equations of the box office, but also forced ‘King Khan’ i.e. Shahrukh Khan himself to praise him. This debut film of Ahan Pandey and Aneet Padda proved that if the content and music are strong, history can be created even without any noise. What did Shahrukh say at Siddharth Anand’s Diwali party? Recently in an interview, Mohit Suri recalled the moment when he met Shahrukh Khan. “During Siddharth Anand’s Diwali party, the great Shah Rukh Khan told me that keeping the lead actors away from the limelight and focusing only on the music was our best move,” Mohit told. Getting praise for his marketing strategy from a veteran actor like Shahrukh was no less than a big medal for Mohit and his team. Why were the actors kept hidden? Played a big bet on music. Actors are often sent to every reality show and mall for the promotion of new films, but for ‘Sayara’, Mohit Suri chose a different path: No regular PR: Before the release of the film, Ahan Pandey and Aneet Padda were completely kept away from the glare of the media. Music was the real hero: Mohit told that he did not have established big stars, so he spent all the promotion money on the best music instead of the actors. Natural Hype: When the film was released, new faces brought a freshness to the audience, which benefited the film immensely. ‘Sayara’ storm at the box office: Global collection of ₹ 570 crore. This romantic musical drama not only proved to be the biggest hit of the year, but also got included in the list of India’s highest-grossing romantic films. The figures of the film are astonishing: Worldwide collection: ₹570 croreDomestic box office: ₹329 croreOvernight stardom: Ahaan Pandey and Aneet Padda have become the new sensations of Bollywood after this film. After the success of the film, Ahaan can now work with Ali Abbas Zafar, while she will be seen in Aneet Maddock’s horror comedy universe film ‘Shakti Shalini’. Waiting for Shahrukh Khan’s next film ‘King’. On one hand, Shahrukh is praising the strategy of ‘Sayara’, on the other hand, fans are eagerly waiting for his own film ‘King’. Directed by Siddharth Anand, the film will hit the theaters on December 24, 2026. In this film, veteran stars like Suhana Khan, Abhishek Bachchan and Deepika Padukone will be seen along with Shahrukh.