Tech News: Planning to buy a new iPhone? Apple is going to give a big shock, 6 thousand discount overnight

News India Live, Digital Desk: If you too were dreaming of buying a new iPhone 15 or the latest iPhone 16 for yourself for a long time and were waiting for a bumper sale or a huge discount, then there is a very bad news for you. Apple has made complete arrangements to loosen the pockets of Indian customers. In the coming time, you may have to pay at least Rs 5,000 more to buy your favorite iPhone. The interesting thing is that the company has not increased the official price (MRP) of these smartphones, but has ended the ‘game’ running in the background, due to which you used to get thousands of discounts by going to the shop. Let us explain to you what this whole matter is.

Why are iPhone 15 and iPhone 16 getting more expensive?

Actually, the biggest reason behind iPhones becoming expensive is Apple withdrawing its ‘Demand Generation Support’. If understood in simple language, it was a special backend support or margin given by the company to the retailers (shopkeepers). Due to this support, shopkeepers used to offer huge discounts to the customers without reducing the actual price of the iPhone. Especially this support was the biggest reason behind the bumper sales of models like iPhone 15 and iPhone 16. Now that Apple has taken away this facility from the retailers, it is obvious that the hands of the shopkeepers are tied and even if they want to, they will not be able to give the same discounts to the customers as before.

Apple’s scissors also on cashback offers

Not only on direct discounts, but Apple has also tightened its grip on cashback offers on bank cards. You might remember that till some time back, one could easily get flat cashback of up to ₹ 6,000 through select bank cards on the purchase of a new iPhone. But now this huge cashback has reduced to just around ₹ 1,000. This simply means that now the customer’s total savings are almost gone and he will have to pay very close to the actual price (MRP) of the phone.

Those who buy old models suffer the most

This big decision of Apple will hit the hardest those customers who preferred to buy old iPhone models (like iPhone 15) due to low budget. Usually, companies give bumper offers on old models to promote new models (like the upcoming iPhone 17). But now with the end of backend discount, the gap between the price of old and new iPhone will reduce significantly. In such a situation, there will be no special benefit left for the customers in buying the old phone and they will be forced to spend more money and buy a new model.

What options do customers have now?

The prices of smartphones are already skyrocketing in India due to the rising prices of memory and storage components. In such a situation, if you want to buy an iPhone, then now you will have to pay a lot of attention to the timing of your purchase. Now you cannot go on any ordinary day and expect huge discounts. Now customers will have to wait only for Diwali, Dussehra or any big festive sale of Amazon-Flipkart, where they can get any direct benefit from the company or platform.