Bajaj Finserv, the diversified financial services company of the Bajaj Group, is looking to aggressively expand its footprint in the AI space through a two-pronged investment approach
Bajaj Finserv is planning to launch a dedicated private equity fund focused on AI ventures, which it says could be among the largest AI-focused alternative investment funds in India
At the same time, Bajaj Finserv will also invest directly in early-stage AI startups through its own balance sheet
Bajaj Finserv, the diversified financial services company of the Bajaj Group, is looking to aggressively expand its footprint in the AI space through a two-pronged investment approach.
Bajaj Finserv is planning to launch a dedicated private equity fund focused on AI ventures, which it says could be among the largest AI-focused alternative investment funds in India. At the same time, Bajaj Finserv will also invest directly in early-stage AI startups through its own balance sheet, according to an ET report.
Bajaj Finserv Chairman and MD Sanjiv Bajaj told the publication that the company expects to invest between ₹400 Cr to ₹450 Cr into AI-focused ventures in FY27, combining investments from the AI-focused fund and its balance sheet.
The move is part of Bajaj Finserv’s broader strategy to expand its alternative investments platform and tap into India’s growing technology and innovation ecosystem. The AI-focused fund will be managed by Bajaj Finserv’s alternative investment arm, Bajaj Alternative Investment Management Ltd (Bajaj Alts).
Through Bajaj Alts, Bajaj Finserv aims to build a strong institutional presence in the alternatives space, alongside its core businesses. Bajaj Alts is led by Lakshmi Iyer. The investment subsidiary will manage three funds – the AI-focused fund as well as funds for real estate and public markets.
“The AIF being launched will be among the largest AI-dedicated funds in India,” Bajaj was quoted as saying.
The CMD said Bajaj Finserv evaluates over 200 startups every year to assess if their technology can be adopted internally. The company has already been working with several AI startups across areas such as customer service, sales and content development, and has invested in half a dozen such early-stage ventures.
Recently, Bajaj Finserv led a $25 Mn (about ₹233 Cr) pre-Series B funding round of Assiduus Global to boost its AI-driven offerings across web and mobile app development, cloud infrastructure, data analytics, and broader digital capabilities.
The development comes amid rising interest in AI among Indian corporates and investors, driven by advances in machine learning and generative AI. This has increased funding for startups as demand for sector-specific AI solutions grows, with investors rushing to tap into India’s $126 Bn AI market opportunity by 2030which is expected to contribute up to $1.7 Tn to the country’s GDP by 2035.
On the financial front, Bajaj Finserv reported a flat net profit of ₹2,229 Cr in the December quarter (Q3 FY26), compared to ₹2,231 Cr in the previous year. Revenue from operations rose 24% to ₹39,708 Cr during the quarter from ₹32,042 Cr in the corresponding quarter of the previous year.
Shares of Bajaj Finserv were trading 2.45% lower at ₹1,653 on the BSE at 11:43 IST.
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