Samsung Galaxy: Samsung launches Galaxy A57 5G and A37 5G; Smarter smartphone experience thanks to AI features

MUMBAI: Samsung’s recently launched Galaxy A57 5G and Galaxy A37 5G devices have enhanced the AI ​​experience with new features. These new features enhance voice and translation capabilities. Other upgrades include a multi-assistant ecosystem and advanced photography features, while on-device processing has been prioritized for speed, security and performance.

Leading the innovation on the Galaxy A57 5G and A37 5G is Direct Voicemail, which allows callers to send messages with 100 percent accuracy if they don’t answer, allowing users to hear messages in the caller’s voice. These messages are transcribed by AI and stored securely in the device without relying on network operators. Also, the Enhanced Translation and Transcription feature, available in English, Hindi and Gujarati in India, converts and translates voice messages into text, allowing users to read messages in their own language.

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Call captions provide real-time transcription for simultaneous reading and listening in noisy environments such as traffic, airports, marketplaces or metros, while Voice Focus reduces background noise in noisy environments to ensure you can hear clearly during calls.

Staying true to Samsung’s commitment to democratizing AI, the Galaxy A57 5G and A37 5G feature awesome intelligence in various aspects of the smartphone experience. Key among these is the multi-assistant ecosystem, where One UI 8.5 includes Bixby, Gemini and Perplexity, allowing users to choose the best assistant for their tasks. This gives users the choice to use the AI ​​they want and eliminates reliance on a single system for information discovery, content summarization and device control.

Improvements made to the hardware further support these AI features. The Galaxy A57 5G features an Exynos 1680 processor, which offers 33 percent more NPU performance, while the Galaxy A37 5G runs on an Exynos 1480 processor, where NPU performance is improved by 162 percent compared to the previous generation. These upgraded processors further increase AI capabilities on the device, speeding up tasks such as image processing, transcription and visual search, while also reducing reliance on cloud processing.

The Circle to Search with Google Visual Discovery feature has now been upgraded, allowing users to search for different objects in a single image directly from their screen without switching between apps. AI integration has also been done in the camera system. The system adjusts to outdoor conditions, recognizes the elements being captured, and automatically enhances photos with reduced noise and natural skin tones for clearer photos.

AI-supported editing tools have also been improved. Improved Object Eraser removes unwanted elements from photos directly on the device, while Best Face seamlessly captures group photos by combining different frames, choosing custom expressions for each element.

Apart from personal features, AI has been incorporated into the operating system. One UI 8.5 features AI-powered privacy alerts, which notify users when apps are accessing sensitive data such as contacts, photos or location. With the Galaxy A57 5G and Galaxy A37 5G, Samsung positions AI as a practical useful feature integrated into everyday smartphone use, perfect for those looking for meaningful upgrades to their devices.

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