Iran – Israel War : First fuel and now water… Bisleri hit by war! How much increased prices?
- Impact of the conflict on global oil supplies
- India’s bottled water sector also faces challenges
- Bisleri water prices hiked
Iran-Israel War: The ongoing conflict between Iran, Israel and the US is now in its second month. This has affected the global oil supply, leading to a significant increase in fuel prices. The problems caused by the blockade of the ‘Strait of Hormuz’ are affecting oil, agriculture, aviation, chemicals and many other sectors. After the fallout from all this, the bottled water sector in India is also facing supply-side challenges.
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Bisleri water prices hiked
Bisleri, India’s largest brand in the sector, has just increased its prices by 11 percent; So now the price of a carton containing twelve one-litre bottles has increased by Rs.24. Other brands like Bailley and Clear Premium Water have also increased their prices.
Bisleri CEO Angelo George explained to Reuters, “There has been a huge increase in the cost of packaging materials. Due to this, the price of bottled drinking water has reached Rs 20 per litre. In the last fortnight alone, the cost of packaging materials has gone up by over 70 per cent so the impact is being reflected in prices.”
Why are the prices of mineral water increasing?
In the wake of the conflict in Iran, the price of bottled drinking water in India is rising; This is because ‘PET’ bottles used for filling water are made from polymers derived from crude oil. Because of the war, the price of polymers increased by approximately 50 percent. Due to this, the price of plastic granules has gone up from Rs 115 per kg to Rs 180 per kg. In a news agency report, ‘Kemco Plastic Industries Pvt. Ltd.’s director Vaibhav Saraogi said in a statement that, “The increase in the cost of PET preforms is impacting not only the bottled water sector, but the entire packaging industry.” PET packaging is widely used in various sectors such as beverages, food delivery, pharmaceuticals and cosmetics.
Growing Challenges Facing India
According to an organization study, approximately 15 percent of households in urban areas and 6 percent in rural areas depend on bottled water to meet their drinking water needs. Vijay Singh Dubbal, president of ‘Maharashtra Bottled Water Producers’ Association’ has also pointed to rising prices of crude oil as the main reason behind the rising price of bottled water. He explained, “The price of preforms has increased from Rs 115 per kg to around Rs 180 per kg. Moreover, the supply of preforms has also decreased.” He further mentioned that around 20 percent of the bottle manufacturing factories in the state have been temporarily shut down. This is a concern; Because availability of clean water in India has become a big challenging problem even today. According to various reports, about 70 percent of the groundwater reserves are contaminated. As a result, households in both urban and rural areas depend on bottled water and, as a result of the ongoing conflict-induced oil crisis, is now increasingly expensive.
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