This Kolkata-based sibling duo sang at Ambani’s grand event – Know more about the backstage siblings

In the world of grand Indian celebrations, few stages are as prestigious as an Ambani event. Recently, the spotlight turned toward a brother-sister duo from Kolkata whose soulful melodies have bridged the gap between corporate boardrooms and spiritual gatherings. Known as the Backstage Siblings, Prachi and Raghav are the voices behind a viral movement that is redefining devotional music for a modern India.

The Corporate Stars Turned Spiritual Musicians

The story of the Backstage Siblings is one of a radical “career pivot.” Before their music went viral, both were deeply entrenched in the high-stakes world of finance.

Raghav : An investment banker by training, he is the lead guitarist and singer. He famously spent his days navigating Excel sheets and his nights mastered the guitar.

Prachi : A sharp fixed-income trader, she serves as the lead singer, bringing a melodic softness to their high-energy jam sessions.

They are joined by Sahila poet and emcee who acts as the band’s “vibe-setter,” ensuring every performance feels like a shared conversation rather than just a concert.

The Rise of “Bhajan Clubbing”

What started as casual jams at home in October 2024 quickly transformed into a professional pursuit. Rooted in childhood memories of attending satsangs with their father, the duo launched Sumiran Satsang – a series of intimate, baithak-style ticketed events.

Their philosophy is simple yet profound: they offer a “different kind of high.” In a world of loud parties, they provide a space for “bhajan clubbing“—a cultural movement where the “high” comes from the collective vibrations of music and chanting, completely minus the alcohol.

Viral Fame and Global Footprint

The duo’s breakthrough moment came when a video of over 2,000 people – mostly IT professionals – singing along in Hyderabad’s Financial District went viral. Their ability to blend traditional bhajans with a half-hour Shah Rukh Khan medley showed their unique range, appealing to an audience aged “nine to 99.”

Their milestones since then have been significant:

• India Today Conclave: Invited to discuss the intersection of creativity and entrepreneurship.
• Kolkata Tram Initiative: A nostalgic social performance on the city’s iconic trams, covered by The Telegraph, paying tribute to legends like Kishore Kumar and Lata Mangeshkar.
• Ambani Event: Their performance at a recent Ambani celebration cemented their status as the preferred choice for those seeking a blend of elegance and tradition.

With India’s spiritual market valued at a staggering $58.5 billion in 2024, Backstage Siblings are leading a new segment of this industry. By walking away from lucrative finance careers to lead a cultural revival, Prachi and Raghav have proven that there is a massive hunger for music that feeds the soul as much as the ears.

For the Backstage Siblings, the magic isn’t just in the music- it’s in the power of thousands of voices chanting as one.