New Delhi. Tata Starbucks on Tuesday launched a new ‘Reserve Store’ at the prestigious Hamilton House in Connaught Place, New Delhi. This is the brand’s third Starbucks Reserve store in India.
The company has redesigned its flagship store. It has been developed as a Starbucks Reserve Store. This is now a new premium coffee destination for the people of the city.
The company said in a statement that the location, located in Connaught Place, one of the most historic areas of the country’s capital and which was home to the city’s first Starbucks store, has now emerged in a new form.
The transformation is significant for the brand in India, where heritage architecture has been combined with immersive design and coffee craftsmanship to introduce the capital to the Starbucks Reserve experience. The Starbucks Reserve Store at Hamilton House will be open to customers from 8am to 12pm from April 29.
The Starbucks Reserve Store at Hamilton House offers a modern experience while preserving the building’s architectural heritage. Its design is inspired by the concept of ‘Sangam’, where a fusion of different cultures and ideas is seen.
In fact, it beautifully blends Indian ingredients, craftsmanship and art with Starbucks’ global Reserve aesthetic. With layered textures, fine finishes and artwork inspired by the cultural essence of the capital New Delhi, the store offers customers a premium and immersive experience.
According to the company, Starbucks Reserve connects customers deeper with coffee and its craft. At the Reserve Bar, customers can discover rare coffee varieties, understand different brewing methods and experience the art behind every cup.
The store also features a state-of-the-art Black Eagle espresso machine, giving coffee masters greater control over brewing and extraction, resulting in great tasting coffee.
All these elements come together to create a rich and nuanced coffee experience that allows both new and experienced coffee lovers the opportunity to learn, understand and connect with coffee.
Commenting on the launch of the ‘Reserve Store’, Adrit Mishra, COO, Tata Starbucks, said, “At Tata Starbucks, we are constantly working towards making our stores more vibrant and relevant to our customers.
The transformation of our flagship store at Hamilton House into a Starbucks Reserve is part of this vision, where we are focusing on delivering a more immersive and meaningful experience.
Adrit Mishra said that our coffee masters and expert partners are at the heart of this store, through whom we want to foster deeper conversations around coffee and further strengthen the ‘third-place’ experience.
A place where customers can connect, discover new experiences and interact in more meaningful ways. “Inspired by the building’s heritage and through thoughtful design and craftsmanship, the store represents a signature Starbucks experience in Delhi.”
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