News India Live, Digital Desk: Tech giant Apple has launched a very interesting and unique advertising campaign for the Indian market, named ‘Drumbeats’. The most special thing about this campaign is that future technology has been combined with the stories of old ‘Royal Palaces’ and kings and queens to explain the features of the modern iPhone 17.
Campaign Story: Imperial Crisis and Smart Solutions
The campaign consists of six short videos (15 seconds each). Each video depicts an imaginary royal court, where a messenger arrives with ‘bad news’ to a nervous king or queen. Then a feature of iPhone 17 comes to the fore and solves that ‘royal crisis’ in a jiffy.
These 5 cool features of iPhone 17 were revealed:
Apple gives Android users solid reasons to switch to iPhone in this fun way:
Find My: When any valuable item or AirPods are lost in the court, the ‘Find My’ feature finds it instantly.
Fast Charging (Superfast Charging): When the battery is low just before leaving the palace on a long trip, the iPhone 17’s fast charging (50% in 20 minutes) leaves the king worry-free.
Center Stage: The front camera now adjusts the frame itself with the help of AI. If Raja moves around during the video call, the camera always keeps him in the center.
Visual Intelligence: Through action buttons, this feature can identify any royal document or object and provide information when needed with the help of ChatGPT.
Dual Capture: With this feature, videos can be recorded simultaneously from both front and rear cameras during palace celebrations.
Why is this advertisement special?
Apple is usually known for its premium image, but through the ‘Drumbeats’ campaign the company has decided to increase its reach among the Indian audience. Humor And desi touch Have resorted to. This campaign is being aired especially during big events like IPL 2026 to grab the attention of as many people as possible.
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