Dua Lipa files 15 million USD lawsuit against Samsung over alleged unauthorised use of image

Dua Lipa has filed a $15 million lawsuit against Samsung, alleging the company used her image on television packaging without consent or payment. The singer claims the unauthorised use falsely suggested endorsement of the company’s products and violated copyright and publicity laws.

Los Angeles: Singer-songwriter Dua Lipa takes a very dim view of using her personality and likeness without her consent. The singer has filed a $15 million lawsuit against an appliance brand.

She has alleged that the electronics manufacturer used her likeness to sell TVs without paying her and without permission, reports ‘Variety’.

As per the complaint, Samsung used Lipa’s image on the cardboard packaging of its TVs beginning last year.

When the singer became aware of it, she demanded that the company stop using her image. The suit alleges that the company was “dismissive and callous” and refused the request.

The lawsuit states, “Ms. Lipa’s face was prominently used for a mass marketing campaign for a consumer product without her knowledge, without consideration, and as to which she had no say, control, or input whatsoever. Ms. Lipa did not allow and would not have allowed this use”.

As per ‘Variety’, the suit alleges that Samsung has profited from the appearance that Lipa has endorsed the product, which she has not.

The complaint states that Dua Lipa owns the copyright to the photograph, which was taken backstage at the Austin City Limits Festival in 2024. The lawsuit quotes comments on X, formerly known as Twitter, suggesting that at least some customers were moved to purchase Samsung TVs by the apparent endorsement.

An Internet user wrote, “I wasn’t even planning on buying a tv but I saw the box so I decided to get it”.

Another wrote, “I’d get that TV just because Dua Lipa is on it. That’s how obsessed I am. That’s how much I love her”.

The lawsuit states that the singer has cultivated a “premium brand” and is “highly selective” in making product endorsements.

The complaint alleges a copyright violation, a violation of the California right of publicity statute, a federal Lanham Act claim, and trademark claims. The suit was filed in the Central District of California.