Entertainment

Posters behind the rickshaw, running on the streets of Mumbai! Superstar Aamir Khan’s 1988 ‘It’ VIDEO VIRAL;

By Samira Vishwas
  • Old video of struggle goes viral
  • Unique promotion of ‘Qayamat Se Qayamat Tak’
  • Fortunes changed overnight

Qayamat Se Qayamat Tak movie promotion : It will be hard to believe that the actor whose name is heard in Bollywood today, the film earns 100-200 crores, who is known by the whole world as ‘Mr. Perfectionist’, the same Aamir Khan (Aamir Khan) was once working night and day on the streets of Mumbai for the fame of his own film. But this is hundred percent true. A very old and rare black and white video of Aamir Khan from 1988 is currently going viral on social media. In this video, today’s global superstar Aamir Khan is seen roaming the streets of Mumbai like a normal kid pasting posters and stickers of his debut film on the back of an auto-rickshaw. Not only his fans, but also the young actors of today are in awe of this video.

Since there was no budget, he entered the field himself!

This is the year 1988, when Aamir Khan was about to make his Bollywood debut as a lead actor. His film Qayamat Se Qayamat Tak was on the verge of release. In those days there was no social media, digital PR or multi-crore promotion budgets like today. A lot of physical effort had to be done to bring the film to the people. The film was produced by Aamir’s uncle Naseer Hussain and directed by his cousin Mansoor Khan. As the budget of the film was limited and Aamir himself took the promotion on his shoulders to give the new actors exposure in the market.

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‘That’ thrill on Carter Road, Mumbai

In the viral video, Aamir Khan and his cousin Mansoor Khan can be seen walking on Mumbai’s famous Carter Road and the streets of Bandra area. They are stopping the auto-rickshaws begging the drivers and putting small posters of their films behind the rickshaws. Some rickshaw pullers are happily allowing posters to be put up, while others are refusing and moving on. The actor, whom millions flock to catch a glimpse of today, running behind cars passing by on the road pasting his stickers, is a sight that is mind-blowing and inspiring in equal measure.

credit – social media and Twitter

Overnight stardom and the birth of a cult classic

Aamir Khan and his entire team took this painstaking effort and finally made it at the box office. When the movie ‘Qayamat Se Qayamat Tak’ hit the theaters, it broke all the records of success. The romantic love story and especially the songs in this film became a talisman for the youth of that time. This very first film made Aamir Khan and beautiful actress Juhi Chawla overnight stars. This one film started a new era in Bollywood and Aamir Khan’s success has not stopped till date.

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The greatest inspiration for today’s generation

Netizens have strongly saluted Aamir Khan’s dedication after this video went viral on social media. This video proves that no artist becomes big overnight, but with honest hard work done on the ground. Today’s budding actors live in a world of social media followers and likes, this 38-year-old video of Aamir Khan makes it clear that there is no substitute for getting down on the ground and working hard to achieve success. Aamir Khan’s rough and tough struggle has become the most talked about topic on the internet today.

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