Ram is building out a much bigger lineup
Ram’s comeback plan is getting a lot more crowded. On Thursday, during Stellantis’ investor day presentation, the company laid out a long-term product strategy that includes the return of the Dakota nameplate, the arrival of the Rampage compact pickup in the U.S., a new full-size Ramcharger SUV, and a wider range of performance street trucks.
The moves are part of Stellantis’ effort to rebuild momentum and grow sales volume by the end of the decade.
Dakota nameplate returns to the midsize truck segment
The biggest headline is the return of the Dakota, a name that has been away for years but is now confirmed for a midsize pickup comeback. Ram has already made it clear this truck is not meant to be some soft-focus lifestyle vehicle. CEO Tim Kuniskis told The Drive in February that the Dakota needs to be a “real truck” and start below $40,000.
Stellantis says the Dakota will also be the “most powerful” midsize truck in the segment, putting it directly in competition with rivals like the Toyota Tacoma and Ford Ranger.
Rampage heads to the U.S.
Along with Dakota, Ram is bringing the Rampage to American showrooms by 2030. The compact pickup was first revealed globally in 2025 and features a four-cylinder engine along with a design that borrows heavily from the Ram 1500’s full-size styling.
Stellantis has said the Rampage will be one of nine vehicles in its U.S. lineup priced under $40,000, making it a key part of the company’s effort to offer more affordable options.
Where the U.S.-market version will be built is still unclear.
Ramcharger SUV gets official confirmation
Ram also confirmed its upcoming full-size three-row SUV will carry the Ramcharger name. That wasn’t exactly a shocking reveal, since Kuniskis had already described the name as a “pretty obvious guess” earlier this year.
The Ramcharger will join the brand’s expanding lineup as Ram pushes beyond pickups and into a more traditional SUV segment with a large family-focused model.
Performance trucks are part of the plan, too
Ram isn’t stopping at practical trucks and SUVs. Kuniskis said the brand’s future lineup will also include performance street trucks and that shift already kicked off with the return of the Rumble Bee lineup on Wednesday.
That range includes four trucks, one of which is powered by a Hellcat engine. So yes, Ram clearly still wants to make sure its trucks can haul, tow, and annoy neighbors all at once.
Ram still says the electric Rev is coming
Stellantis also says the extended-range electric Ram Rev is still in the pipeline, even though it was originally expected under the Ramcharger name before that EV plan was changed. The timing remains unclear, but the company says it is still part of the road map.
By 2030, Ram’s lineup is expected to look very different from today’s, broader, more aggressive, and aimed at bringing in more buyers across truck and SUV segments.
Comments are closed.