Copy-Paste On If you also use social media In such a situation, the original creator’s content is left behind and the reposting accounts earn money by collecting millions of views and engagements. But now X is going to take strict action regarding this game. X has made it clear that the problems for accounts earning from copy-paste content are going to increase.
X’s product head Nikita Beer exposed
While posting, X’s product head Nikita Bier said that the company has caught many big accounts which were reuploading the content of small creators programmatically. Posting on Which simply means that some accounts were deliberately re-posting such videos so that the original creator could not get both recognition and earnings.
Now there will be no earning from copy-paste content
For information, let us tell you that X’s Creator Revenue Share Program gives users the opportunity to earn based on the engagement they receive on their posts. But now, taking advantage of this feature, many people have started reposting viral videos rapidly. It has been seen that trending content goes viral as soon as it becomes viral. Some accounts would upload it again immediately. Due to which the original creator’s video gets left behind and repost accounts take away both impressions and earnings.
Over the past month, we have identified a number of large accounts that have been programmatically reuploading content from smaller accounts to game the revenue share program and circumvent crediting the original author.
We are now identifying these posts and allocating the…
— Nikita Bier (@nikitabier) May 23, 2026
But now the company will identify such posts and transfer their impressions directly to the original creator. Nikita Bier has clearly written in the post that, “We are now identifying these posts and giving the impressions completely to the creator”
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Original creators will get big benefits
Taking this special step of X will provide relief to those small creators whose content often gets stolen by big pages and goes viral. With the introduction of this new feature, original content will be promoted on the platform and hard-working creators will be able to get the benefit of both recognition and earnings. Social media experts believe that if this system is implemented properly then the problem of fake engagement and content theft on X is reduced to a great extent.
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