On Friday, 15 hours after its release, the video had garnered over 10 million views and nearly 900,000 likes on his YouTube channel.
According to music data tracker Kworbthe song ranked second after only “OMG!” by South Korean boy band Alpha Drive One.
Viewers praised the production of the music video, which was filmed in various locations including UNESCO heritage site Trang An in Ninh Binh Province and downtown Los Angeles.
Its director, Phuong Vu, incorporated folk cultural elements such as Lac birds, Ly Dynasty dragon motifs, and the Bay Nui bull-racing festival in An Giang Province.
But on Threads, several users claimed that Son Tung’s English pronunciation sounded unnatural.
A scene from Son Tung M-TP’s “Come My Way” music video. Video from M-TP Entertainment
The song draws influence from Afrobeats, a West African genre that blends hip-hop and contemporary pop, and features auto-tune effects in several segments. Vietnamese singer Y KRoc thought the video has an international feel though the melody and lyrics “clearly reflect a V-pop mindset.”
The song was co-written by Son Tung and producer Marvey Muzique. The all-English lyrics were written by Marvey Muzique and American rapper Tyga. The track describes a man whose life is changed by a woman: “Call me your prisoner/ I’m jailed in your love I ain’t coming out.”
Son Tung’s media representative said the MV marks the next step in the singer’s efforts to expand internationally. The Thai Binh Province native, real name Nguyen Thanh Tung, 32, rose to fame in 2011 with the song “Con Mua Ngang Qua” (The Passing Rain).
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Son Tung M-TP with rapper Tyga, the second American artist he has collaborated with after Snoop Dogg in 2019. Photo from M-TP Entertainment |
In 2012, he entered the Ho Chi Minh City Conservatory of Music as the top scorer and was mentored by composer and music producer Huy Tuan. His other hits include “Lac Troi” (Lost), “Chung Ta Khong Thuoc Ve Nhau” (We Don’t Belong Together), “Hay Trao Cho Anh” (Give It to Me), and “Dung Lam Trai Tim Anh Dau” (Don’t Break My Heart).
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Son Tung M-TP in a scene filmed in Ninh Binh Province. Photo from M-TP Entertainment |
In 2015, he starred in the film “Chang Trai Nam Ay” (Dandelion), directed by Quang Huy.
He has won numerous accolades including Best Southeast Asia Act at the 2015 MTV Europe Music Awards. He was the first Vietnamese artist to reach 10 million YouTube subscribers and has recorded more than 810 million Spotify streams.
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