Big deal between Vodafone Idea and Meta: SMV facilities launched on WhatsApp, Facebook and Instagram

Tech News: Vodafone Idea (Vi) has partnered with Meta to make the process of sign-up, log-in, authentication and account recovery faster, secure and easier for its users. Which will provide ‘Silent Mobile Verification’ (SMV) facilities on Meta’s platforms – WhatsApp, Facebook and Instagram.

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Actually, ‘Silent Mobile Verification’ (SMV) is a secure, network-based authentication technology that verifies the user’s mobile number in the background. There’s no need to manually enter verification credentials, switch between apps, or wait for verification messages. When a Vi user uses WhatsApp, Facebook and Instagram on the Vi mobile network, the verification request is validated through the telecom network itself, providing a fast and seamless experience.

According to the company, Vi users may experience SMV-supported processes in cases like new user registration, mobile number verification, log-in and re-log-in, account recovery, and authentication during security checks. This means faster onboarding, fewer manual steps, and better protection against phishing and digital identity risks.

Commenting on the launch, Abhijeet Kishore, CEO, Vodafone Idea Limited, said: “The role of telecom networks in delivering secure digital experiences is becoming increasingly important. Millions of consumers rely on Vi’s secure telecom network every day, so we can build these experiences at scale. Through our partnership with Meta, we are enabling SMV capabilities that enhance cyber security and reduce fraud risks, while supporting some of the country’s most used “It also provides a seamless authentication experience for users across digital platforms.”

Arun Srinivas, Managing Director and Country Head, Meta in India, said, “Introducing network-based authentication is an important step towards making verification easier, more intuitive, and more secure for users across all our platforms. We are glad to partner with Vi to bring this feature to their subscribers using WhatsApp, Facebook, and Instagram.”

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Over time, Vi plans to expand such features to other apps, ecosystem partners, and advanced trust-based use-cases. These include enhanced authentication, fraud protection and intelligent risk-based verification solutions.