Buying iPhone may be expensive, indications of increase of up to Rs 20,000 in iPhone 18 Pro

iPhone 18 Pro Price: If you are also planning to buy a new iPhone this year, then this news can shake your budget. Let us tell you that some reports have just come out in which it is being said that Apple may soon increase the prices of its iPhone, iPad and other products. The company’s CEO Tim Cook has already pointed out that the rising cost of memory and storage chips is now costing the company heavily. Given this, buying Apple devices may become more expensive than before in the coming months.

Prices may increase before iPhone 18 launch

Bloomberg’s famous journalist Mark Gurman has claimed that Apple is preparing to increase the prices of some products before launching the iPhone 18 series in September. Regarding which he posted on his social media and indicated that the company is going to take a big decision in this regard soon. But it is also worth noting that no official announcement has been made by the company yet, but this possibility is being looked at very seriously in the industry. Regarding this change, it is believed that Apple may also try to reduce the impact of the price increase to some extent through its annual Back to School promotion.

Regarding Apple price hikes, have to imagine these are fairly imminent. No other reason to flag them now. I’d also note that Apple back to school sale is very imminent, and it could make sense to tie these together as a buffer. Either way this is happening soon. Not a fall thing.

— Mark Gurman (@markgurman) June 18, 2026

Why did Tim Cook express concern?

For your information, let us tell you that in a recent interview given to The Wall Street Journal, Tim Cook had said that the continuous increase in the prices of components is putting more pressure on Apple. Regarding which he had also admitted that till now the company itself was bearing this increased expenses but now the situation seems to be becoming challenging. But meanwhile, Cook also expressed hope that the situation of the supply chain may improve in the coming time and the market may gradually become normal again.

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AI boom became a major reason for price increase

Looking at the initiative of this change, experts say that due to the increasing demand for Artificial Intelligence, big tech companies are investing heavily in building high-bandwidth data centers. Due to which the focus of chip and memory makers has shifted towards enterprise customers. The result of which has been that the supply of memory and storage chips required for the consumer electronics sector has started getting affected. Regarding this, industry experts believe that this shortage may continue till 2027.

iPhone 18 Pro may be costlier by Rs 20,000

TechInsights report states that the direct impact of the increasing cost of chips can be seen on the iPhone 18 series. In which it is being claimed that the price of iPhone 18 Pro may increase by about Rs 20,000 compared to the current model. If this happens, then the starting price of iPhone 18 Pro can reach around Rs 1.23 lakh. If we compare it with the starting price of iPhone 17 Pro launched last year, it was around Rs 1.04 lakh. Due to which Apple users may have to prepare more budget to buy a new iPhone this time.