Do you know this crazy story behind ‘Tiger-Goat’ tea? This ‘Tiger-Goat’ tea is not just a brand, but a social revolution!
Today in India, ‘Wagh Bakri’ is a very popular name in the field of tea. But did you know that there is a great history and social message behind the name and logo of this tea? This step taken by an ordinary tea brand for social betterment and equality is very special.
Beginnings in South Africa and with Gandhiji
The brand started in 1892. Narandas Desai, a resident of Gujarat, went to South Africa for tea business. There they tended the tea gardens. It was there that he met Mahatma Gandhi. Narandas Desai had to return to India from there while fighting against apartheid and injustice against Indians in South Africa. When he came to India in 1915, inspired by Gandhiji, he decided to start a tea business in Ahmedabad and in 1919 ‘Wagh Bakri Tea’ was born.
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The revolutionary thought behind the name and logo
At the beginning of the 20th century, India was ruled by the British, and caste discrimination and casteism were rampant in society. Narandas Desai wanted to create unity in society through tea.
They named their tea ‘Wagh Bakri’ and created a special logo on the packet. This logo depicted a tiger and a goat or goat drinking tea together from the same cup. The tiger was a symbol of power or the upper class or the tyrannical British, while the goat was a symbol of the common people and peace. By showing two people drinking tea from the same cup, he conveys the message that all people are equal when drinking tea at a teapot or at home; There will be no discrimination.
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A legacy that endures even today
This unique idea won the hearts of people during the freedom struggle and even after. Although the brand has reached global reach today, its message of social harmony and the same historic logo remain today. Needless to say, this one tea brand not only did business, but instilled equality and brotherhood through a cup of tea, which is the real success of Tiger Goat Tea.
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