India’s star cricketer Smriti Mandhana took a royal entry into the world of fashion from twenty two yards of cricket. She is the new brand ambassador of lifestyle jewelery brand ‘Kander’. So far Bollywood king Shah Rukh Khan alone was the main face of this brand. This time, the name of one of the pillars of the Indian women’s cricket team has been added next to King Khan. This brand, which belongs to Kalyan Jewellers, has mainly designed its strategy keeping in mind the modern and young generation of buyers. Keeping Smriti Mandhana at the fore, they want to reach closer to the Indian youth.
Smriti Mandhana is a very popular name in the Indian sports world these days. His consistent performance and elegant personality is an inspiration to the younger generation. In addition to his success on the field, his flamboyant style statement also caught the attention of the general public. All over the country now the frenzy about women’s cricket is at its height. It is in this context that Kander chose Smriti as the face of their brand. The key USP or feature of this company’s jewelery is everyday usability. Modern women are no longer used to wearing heavy jewellery. Rather light and trendy jewelry is a special part of today’s daily wear. This idea is exactly the same with Smriti’s routine.
Kander’s director Ramesh Kalyanaraman is very optimistic about this new pairing. According to him, the impact of Smriti Mandhana is not limited to the cricket field. He represents today’s confident generation. Shah Rukh Khan and Smriti Mandhana—together portraying the diverse India of today. This joint presence will deepen the brand’s engagement with consumers across the country. Basically, this company focuses on creating multi-purpose design jewelery suitable for everyday work, holidays or small festivals.
Smriti Mandhana is very excited about this new innings. He said that Kander’s contemporary designs are perfectly in line with his own fashion sense. Jewelery is not something reserved for a special day for him. Rather, it is one of the means of expressing his daily personality. The modern collections of this company make every moment of everyday life more beautiful. Kander is currently one of the leading omni-channel jewelery brands in the country. The company has more than 130 retail stores across India. Customers also get great shopping experience through their digital platform. Combining the heritage of Kalyan Jewellers, Kander offers shopping opportunities in modern design and affordability. This brand is going to add a new dimension to the world of lifestyle jewelery by taking the hand of Smriti.
Website: www.candere.com
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