How does a ₹100 thali reach your home for ₹300? CEO of food delivery company himself exposed the commission
Why Online Food Becomes Costlier: In recent times, online food business has spread rapidly in India. In the name of home delivery, online food delivery companies are charging Rs 300 to Rs 400 for a meal worth Rs 100. Due to lack of time or the desire to get food at home, people are ordering food online without any questions.
However, this question has been arising for a long time that why is a charge of up to Rs 300 being charged for a meal of Rs 80. Amidst these questions, the CEO of Rapido has exposed the commission game of online food companies.
‘Zomato and Swiggy limited to big brands’
Rapido CEO Arvind Sanka says that if the number of people ordering food online does not reach 10 crore in three years, then the company’s food delivery business ‘only’ There is no meaning left in existence. According to him, Zomato and Swiggy limited the market to only big national brands, while local restaurants were left behind with this model. This hindered the expansion of the market.
Why is the charge for a meal of Rs 100 Rs 300?
During an interview, Arvind Sanka said that the food which is available in the restaurant for Rs 80 to 120, the same order becomes Rs 250 to Rs 300 after commission markup and delivery charges. Sanka claims that this expensive charge is affecting many small and local restaurants. delivery platform They avoid such services because they want to save themselves from such expensive and unnecessary charges.
Online ordering will become cheaper with entry of Rapido
According to Sanka, Rapido’s bet is on a zero-commission model, in which restaurants will keep menu prices the same as in-store and profits will be earned from improvements in logistics rather than increasing commissions. The company’s more than 30 lakh active riders handle bike-taxi, auto and cab orders worth more than Rs 75 lakh every day. This network will work to make food delivery even cheaper.
Also read: Post Office RD: Start investing with just ₹ 100, you will get huge fund on maturity; Know the rules regarding interest and loan
Daily online order statistics
According to a report, between 50 to 60 lakh people die every day in India. online food order Are given, the total value of which is around Rs 200 to 250 crores. The online food delivery market within the country is dominated by Zomato and Swiggy, which handle a major share of the total orders. At the same time, if we talk about annual figures, in India it has crossed Rs 76,000 crore.
Comments are closed.