The Vietnam’s largest island welcomed more than 5.7 million visitors between January and June, up 30.2% from the same period last year.
International arrivals exceeded 1.3 million, rising 50.3% year-on-year, equivalent to 65.7% of the annual target, reinforcing its ambition to become a leading global destination as it prepares to host the 2027 APEC Leaders’ Week (APEC 2027).
Foreign tourists on Kem beach in Phu Quoc. Photo courtesy of SG |
To improve its tourism image and experience for tourists, Phu Quoc has established a tourism rapid response team to protect and assist holiday-makers.
Attention has also been paid to restoring historical and cultural sites, accelerating green and digital transformation, and promoting sustainable tourism to prepare for international events, particularly APEC 2027.
Tran Minh Khoa, Chairman of the Phu Quoc Special Economic Zone People’s Committee, said the initiatives reflect the island’s determination to upgrade its tourism industry.
The rapid response team, together with a tourism code of conduct, is expected to curb overcharging and other practices that could damage the destination’s reputation, while fostering a welcoming and civilized tourism culture, Khoa said.
Green and digital transformation, he added, will help attract high-end visitors while strengthening infrastructure and organizational capacity for major international events.
To achieve its 2026 target of welcoming more than 9 million visitors, including at least 2 million international tourists, Phu Quoc plans to diversify tourism products and further improve service quality.
It is also investing in high-quality human resources, particularly foreign-language training, while tightening safety management for speedboats, yachts and marine tourism activities around the island.
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