While Erling Haaland has isen to new heights of fame during the 2026 FIFA World Cup, his lookalike has also found newfound audience.
The Norwegian footballer who has led his antion ot the Quarter Finals has been social media’w new favourite celebrity.
His lookalike, an Instagram influencer has shared how she feels about the comparisons.
Social media creator Emma Kate Willman has gone viral after thousands of fans began comparing her to Haaland.
The influencer said she never expected her hair styling videos to spark worldwide comparisons to the Manchester City forward, describing the experience as “so surreal.”
Speaking to People, she said “I never expected braiding my hair to turn into millions of people comparing me to Erling Haaland. It’s been amazing to watch the internet have so much fun with it.”
She also mentione Haaland’s comment on her video saying “seeing Erling comment on my video made the whole thing feel even more unreal.”
Emma will be cheering for Haaland from the stands when Norway plays England in the Quarter Finals in Miami.
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