Ctruh has launched Studio by Ctruh, which it describes as the world’s first unified AI-powered XR commerce platform. The browser-native solution enables brands, retailers, creators and enterprises to build immersive digital shopping experiences without coding, developers, plugins or specialised hardware.
The platform brings together AI-powered content creation, 3D asset generation, product management, augmented reality (AR), virtual try-ons, interactive 3D visualisers, product configurators and virtual storefronts within a single ecosystem.
Designed for e-commerce, direct-to-consumer (D2C) brands and retailers, Studio aims to simplify immersive commerce while reducing dependence on multiple software tools and complex development processes. Businesses can create, manage and publish interactive shopping experiences in minutes through a web browser.
AI-powered content creation at the core
At the heart of the platform is VERSA AI, Ctruh’s proprietary generative AI engine. It converts text into 3D assets and transforms product images into production-ready 3D models within minutes.
The platform also enables users to generate social media creatives, product videos, lifestyle visuals and other marketing assets by uploading a product image or product link. This approach helps brands reduce creative production time while maintaining brand consistency.
Unified platform for immersive commerce
Studio includes a centralised Product CMS and Asset Library that stores product information, media assets, metadata and 3D models in one place.
These assets integrate across the platform’s immersive commerce modules, including AR experiences, virtual storefronts, configurators, virtual try-ons and interactive 3D visualisers. Ctruh says this unified approach streamlines content management while delivering consistent customer experiences across digital channels.
The XR Experience Suite also allows customers to rotate products, visualise them within their own environments, personalise product variants and explore branded virtual shopping spaces before making purchase decisions.
Making immersive commerce accessible
Commenting on the launch, Vinay Agastya, Founder of Ctruh, said the company built Studio to remove the complexity associated with immersive commerce.
“Studio by Ctruh has been built with a simple vision: to remove the complexity surrounding immersive commerce and make advanced digital experiences accessible to every business.”
He added that many organisations currently rely on multiple tools, vendors and technical expertise to deliver engaging online shopping experiences.
“Studio brings everything together into one unified, AI-powered platform that enables businesses to create, manage and publish immersive commerce experiences with just a few clicks. We believe this will fundamentally change how brands engage with customers in the digital-first economy.”
Multiple plans for businesses of all sizes
Studio by Ctruh is available through Free, Pro, Business and Enterprise plans. The company says the platform caters to students, creators, startups, SMBs, growing brands and large enterprises.
By combining AI-powered content generation with browser-native immersive commerce technologies, Ctruh aims to help organisations accelerate digital transformation while delivering richer and more engaging customer experiences.
Founded as an immersive technology company, Ctruh develops AI and XR commerce solutions that simplify digital commerce through innovations in 3D visualisation, augmented reality, virtual storefronts and artificial intelligence.