Smartphone sales are falling at an alarming rate in the country! Why the sudden market downturn?

The price of smartphones is increasing by leaps and bounds in the country. A recent report has revealed such a picture. It appears that smartphone sales in this country have decreased by 10 percent compared to last year in the April-June quarter of this year. From the point of view of the whole world, the picture is so disappointing in this country.

Naturally, the question arises, why the sudden downturn in the market? Behind this is the increase in the price of memory chips. Due to which every brand is forced to increase the price of smartphones. And that is the reason for this situation. Better to say, this amount of sales decline is the biggest in the last 6 years. As a result, the fear is increasing. The most depressing picture is seen in the ‘Mass Market’ where the price is less than 15,000 rupees. Here the sales shortfall is 45 percent. As a result, this market is under the most pressure.

Naturally, the question arises, why the sudden downturn in the market? Behind this is the increase in the price of memory chips. Due to which every brand is forced to increase the price of smartphones. And that is the reason for this situation.

But even in this situation the sales of a brand increased. The ‘Nothing’ brand accounted for 105 percent in the second quarter. As a result, this is the fastest growing smartphone brand in the country at the moment. Note that China is the first smartphone market in the world. Then India. However, this picture is disappointing. The question is, will such a picture be seen in the future?

Experts say sales will decline for the rest of the year. Because the current trend of memory chip and component price increases may continue. Statistics show memory prices have nearly quadrupled since September 2025. And within five months it can increase five times. As a result, smartphone sales may decrease by 13 percent for the entire year. Meanwhile, the picture is worse for China. Phone sales are down there too. But his rate is only 2 percent. From that point of view, the market is afraid of the sales rate in India.